The Value Based Pricing Revolution: Interview with Ron Baker

Mar 12, 2020 · 51m 8s
The Value Based Pricing Revolution: Interview with Ron Baker
Description

In my interview with Ron Baker, we discuss: - Ron's career path - Value based pricing definition - Comparing traditional to value based - Examples of value based pricing -...

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In my interview with Ron Baker, we discuss:
- Ron's career path
- Value based pricing definition
- Comparing traditional to value based
- Examples of value based pricing
- Importance of offering three choices to clients
- Importance of asking the right questions to clients
- Importance of niching
- The placebo effect
- Liberal arts education vs business school
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Information
Author Daniel Zunenshine
Organization Daniel Zunenshine
Website -
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