How does a licensed private investigator become the CEO of a major trade association in the home staging industry? Join Shauna Lynn Simon as she welcomes Shell Brodnax, the dynamic force behind the Real Estate Staging Association. Shell shares stories from her days as a private investigator, including an unforgettable incident involving a cow on the highway. She shares her transformative journey into the world of home staging and how her passion led her to create a thriving community for home stagers, inspired by her involvement with the Women's Council of Realtors.

Listen to the inspiring story of moving cross-country and the challenges of starting over. Discover the power of offering unique, high-quality services and how aligning your business with your true passions can lead to attracting loyal clients. Explore the importance of client selection and the empowerment of turning down unsuitable clients. Learn about building camaraderie through referrals and the benefits of collaborating with competitors. Shell offers personal anecdotes and practical advice on maintaining motivation, the critical role of discipline, and taking time for self-care to prevent burnout. This episode contains valuable insights and practical tips for building a balanced and successful business.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Learn More About Shell Brodnax: https://shellbrodnax.com/
• Shell Brodnax Instagram: https://www.instagram.com/shellbrodnaxofficial/?hl=en
• Shell Brodnax Facebook: https://www.facebook.com/shellbrodnax
• Sara Blakely Instagram: https://www.instagram.com/sarablakely/
• Tough Mudder Competition: https://toughmudder.com/
• Sean Corvelle: https://www.instagram.com/seancorvelle/?hl=en

Real Estate Staging Association:

• Real Estate Staging Association Website: https://www.realestatestagingassociation.com/
• Youtube Channel: https://www.youtube.com/user/realestatestaging
• Instagram Account: https://www.instagram.com/resahq?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

About Shell Brodnax
Shell Brodnax is the founder and Chief Executive Officer of the Real Estate Staging Association® (RESA®). RESA® is a 501(c)(6) Tax-Exempt Nonprofit Trade Association for professional real estate stagers. As an expert leader, visionary, author, business strategist, Global speaker, and expert on real estate staging, Shell is one of the most sought-after real estate speakers in the real estate industry.

Shell has been in the industry for over 21 years and has worked to advance professionalism and excellence in real estate staging by creating the trade association Real Estate Staging, RESA. Through her work at RESA, Shell has created an Internationally recognized accreditation system for CORE business staging training providers, an MCE program for real estate agents, the Home Staging Industry Awards, RESACON annual conventions, RESA-Connect events, as well as a united network of professional real estate stagers that includes over 1,500 members, 24 chapters and 300 leaders.

Shell co-authored Amazon’s best-seller: Home Staging: The Power That Sells Real Estate. The book is a guide to getting the best price for your property, whether you are a homeowner, agent, or investor. It also covers the wide range of houses that are on the market and how to appeal to the right kind of buyers for your home. Shell Brodnax is a motivating and thought-provoking business strategist who has helped thousands of real estate entrepreneurs navigate the obstacles that are holding them back, as well as realizing their potential.

Shell’s accolades include the Central Valley’s Women’s Council of Realtors Businesses Woman of the Year, the Staging & Design Network Leader of the Year, a two-time Stevie award for Women in Business finalist, and the host of Stager Talk, a real estate staging podcast. Shell teaches entrepreneurs to leverage the law of attraction and the power of focus combined with their natural talents and passion for their businesses to achieve their desired business. Shell’s no-nonsense direct approach allows her clients to take a step back from their business and really “see” what work needs to be done to get to the next level. Shell then helps them outline the strategy to make it happen.