Transparency: The Bad News, The Good News, and Everything Else in Between…
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Description
It has been five years since the ANA initiated its landmark study on Transparency in US Advertising. Since that time, “transparency” has been a word of the year, considered a...
show moreAs is the case for many complex topics, there is both bad news and good news. Sadly, many believe that the negative issues associated with media transparency are worse today than ever before. Yet, on the positive side, there are more steps that brands can take to protect themselves and ensure their media investments are not being wasted or misappropriated.
Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
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