Transparency Vaccine Now Available
May 3, 2021 ·
11m 8s
![Transparency Vaccine Now Available](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/d08efe9ce061691eece1aba315ce919e.jpg)
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Description
Unless you have been hiding under a marketing rock for the last years, you know there is a disease spreading in the marketing community. The symptoms are CFO discomfort, feverish...
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Unless you have been hiding under a marketing rock for the last years, you know there is a disease spreading in the marketing community. The symptoms are CFO discomfort, feverish battles about auditing rights clauses in contracts, increasing pressure to ‘opt-in’ on inventory deals, and an overall feeling of distrust. You can’t take this disease lightly. It is called lack of transparency. And it has the power to kill your client-agency relationship.
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Information
Author | Deborah Malone |
Website | - |
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