TRENDSETTERS: Anna Bager Shares her Vision for the Future of Out of Home Advertising
Jun 14, 2020 ·
28m 36s
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Description
Last September, Anna Bager was named President & CEO of the Out of Home Advertising Association of America (OAAA), a national trade association that represents the $8+ billion Out of...
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Last September, Anna Bager was named President & CEO of the Out of Home Advertising Association of America (OAAA), a national trade association that represents the $8+ billion Out of Home (OOH) ad industry. And while her new role would seem particularly challenging with a stay-at-home edict during a global pandemic, this industry sector did not fare as badly as projections anticipated. Interestingly, Out of Home advertising—up until Q1 of 2020—had also experienced 10 years or 66 quarters of growth.
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Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
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