TRENDSETTERS: Shell’s Rahul Malhotra Proclaims, “Purpose is Dead, Long Live Purpose.”
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Description
As Head of Brand Strategy and Stewardship at Shell, Rahul Malhotra understands how to champion purpose within an organization. His provocative phrase “Purpose is dead. Long live purpose” borrows from...
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Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
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