Brendan Shaughnessy is a Strategy Director at NYC-based cultural consultancy, Sparks & Honey where he helps brands keep up with the ever-shifting speed force known as modern culture.

We explore why companies are so obsessed with understanding where culture is and where it's going and what part popular culture plays in the mix. How do flesh & blood strategists work with AI to gauge the impact & lasting power of trends? How did the pandemic put a pause on Brendan's stand-up comedy career? Most importantly, has the secret weapon of strategists everywhere moved from Google to Reddit..or is it TikTok? Clubhouse?

:::Spoilers::: Trends like ideas don't live in a hyperbolic chamber, they connect, overlap, and stack. It's a bit more like un-baking a cake than taking apart a lego set but seeing where things are going is usually about better understanding what's going on right now.

Connect w/ Brendan:
https://twitter.com/bshaughn?lang=en
https://www.linkedin.com/in/bshaughn02/
https://www.sparksandhoney.com/


Connect w/ Pop-Marketer:
https://www.pop-marketer.com/
https://twitter.com/joenormal
https://www.instagram.com/popmarketer/