Unlocking Efficiency for Digital Ad Spending using Data Science
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Unlocking Efficiency for Digital Ad Spending using Data Science
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Description
Join Nicholas Kuhne as he sits down with Zeke Camusio, founder of Data Speaks, to explore how AI and data-driven insights are transforming the marketing landscape. Zeke shares top strategies...
show moreChapter Timestamps 00:00:00 - Introduction with Nicholas Kuhne 00:02:00 - Zeke Camusio's background and journey 00:05:00 - The inception of Data Speaks and early challenges 00:10:00 - Multi-channel attribution challenges 00:15:00 - Impact-based attribution and ROI optimization 00:20:00 - Importance of data literacy for marketers 00:25:00 - Budget allocation and creative impact 00:30:00 - Case studies and success stories 00:35:00 - Data Speaks' platform features and functionalities 00:40:00 - Future vision for Data Speaks
Information
Author | Nicholas Kuhne |
Organization | Nicholas Kuhne |
Website | - |
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