Unlocking the Future of Local OTT Advertising: And How to Monetize It
May 12, 2022 ·
27m 4s
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Description
Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president of Business Development and Strategy, NBCUniversal Television and Streaming, and senior vice president, NBC Spot On , discusses...
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Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president of Business Development and Strategy, NBCUniversal Television and Streaming, and senior vice president, NBC Spot On , discusses local OTT advertising opportunities happening right now, how these opportunities can be monetized and why local stations should expand their OTT presence to propel their broadcast business forward.
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Information
Author | Josh Miely |
Organization | Josh Miely |
Website | - |
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