WANTING IT HARD ENOUGH: Unleashing the Power of Insistent Desire and Transforming Wishes into Fierce Desires. 

In this episode, we delve into the second requisite of the Master Formula for achieving your desires: the power of wanting something hard enough. Merely having a keen desire or longing is not enough; the true force of Desire Power lies in transforming a simple wish into an insistent, burning need.

The episode begins by distinguishing between casual wishes and the intense, insistent desires that drive individuals to extraordinary achievements. Using a compelling Oriental fable, we explore the nature of fully aroused desire. A teacher pushes his pupil into a lake, repeatedly submerging him until his only thought is the desperate need for air. This vivid illustration serves to highlight the kind of fervent, all-consuming desire one must cultivate to achieve their goals.

We extend this analogy to other primal desires: the starving man’s hunger, the parched sailor’s thirst, the wild animal’s mating drive, and the mother creature's fierce protection of her young. Each scenario demonstrates the overwhelming power of insistent desire when fundamental needs are at stake. This level of desire is contrasted with the more tepid, everyday wishes that most people experience.

The episode emphasizes that true Desire Power is a latent force within everyone, capable of being awakened and directed toward specific goals. To harness this power, one must visualize their desires with clarity and intensity, creating vivid mental pictures and feeding their imagination with suggestive ideas. This process involves stirring up one's latent Desire Power, much like awakening a dormant volcano, and channeling it into well-defined paths.

Listeners are encouraged to actively cultivate this insistent desire by setting clear, specific goals and consistently reinforcing their mental images and affirmations. The episode concludes by reinforcing the importance of this second requisite in achieving any significant aim, illustrating that true success comes from wanting something hard enough to overcome all obstacles and paying the necessary price to attain it.

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