What a Healthy CEO/CMO Relationship Looks Like
Oct 22, 2024 ·
21m 36s
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Description
90% of CEOs believe they understand marketing's benefits, but only 50% of CMOs agree. This misalignment can significantly impact a brand's growth potential. This week, Elena, Angela, and Rob dive...
show more
90% of CEOs believe they understand marketing's benefits, but only 50% of CMOs agree. This misalignment can significantly impact a brand's growth potential.
This week, Elena, Angela, and Rob dive into the complexities of the CEO and CMO relationship. They explore common challenges, signs of disconnect, and strategies for building a partnership that drives business results. Plus, test your knowledge of famous marketing decisions in our CEO vs. CMO quiz.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
The McKinsey Podcast Episode: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/analyzing-the-ceo-cmo-relationship-and-its-effect-on-growth
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
show less
This week, Elena, Angela, and Rob dive into the complexities of the CEO and CMO relationship. They explore common challenges, signs of disconnect, and strategies for building a partnership that drives business results. Plus, test your knowledge of famous marketing decisions in our CEO vs. CMO quiz.
Topics covered:
- [02:00] McKinsey research on CEO/CMO alignment and growth
- [04:00] How marketing impacts more than just leads and traffic
- [06:00] Signs of CEO/CMO disconnect
- [09:00] The impact of new C-suite titles on marketing roles
- [13:00] Strategies for improving CEO/CMO alignment
- [18:00] CEO vs. CMO: Whose idea was it?
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
The McKinsey Podcast Episode: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/analyzing-the-ceo-cmo-relationship-and-its-effect-on-growth
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Information
| Author | Marketing Architects |
| Organization | Aiyanna |
| Website | - |
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