Don’t expect small moves to drive game-changing growth. Real, meaningful change requires bold action. Launching a TV campaign happens to be one of the best bold moves you could make.
In this episode, we chat with Chuck Hengel, CEO & Founder of Marketing Architects, about TV, the complexities of modern marketing, and the importance of bold action for driving real business results. Plus, we connect with Reed Kiely, Associate Insights Director at VAB, to get a glimpse into how TV is becoming a more accessible channel for advertisers.
We discuss:
Why bold moves are the only way to drive new growth and fresh opportunities
How developing the HurryCane enabled the company to gain valuable marketing experience
Marketing Architects’ All-Inclusive approach to TV advertising
Emerging data and media-buying trends 


Resources we mentioned during the podcast:
VAB’s Library of Insights 


Order our new book on TV advertising: https://www.marketingarchitects.com/book
Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
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