Why Every Retailer Needs To Act Like A Software Company: Geoff Watts, EDITED CEO
Mar 12, 2018 ·
35m 52s
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Description
Fleet of foot and fickle of mind, consumers are flocking to retailers -- online, and to buy direct. In the latest Data Drivers, EDITED CEO, Geoff Watts, tells Karen Webster...
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Fleet of foot and fickle of mind, consumers are flocking to retailers -- online, and to buy direct. In the latest Data Drivers, EDITED CEO, Geoff Watts, tells Karen Webster retailers must learn to act like software companies and brands become retailers as data-driven direct consumer interaction emerges as a macro trend. Three data points tell the story.
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