MapableUSA.com: Branding and Marketing are the same, right? Well, after listening to Howard Lim, the Founder of “How Creative” on this podcast, you may think differently. In fact, very few understand the difference between branding and marketing. But with Mr. Lim’s “SIM” system, you’ll learn exactly why strategy, implementation, and management are the keys to positioning (or repositioning) companies of all sizes towards greater market share, traction, profitability, and scalability as they build their all-important “brand equity”.