We're in the middle of renewal and sales season for winter services. Ramblin Jackson's Jack Jostes joins Snow Talk to discuss how to make it a successful one. Listen for these tips and more:

• Renewals present challenges such as changes in point of contact and changes in snowfall, requiring proactive communication and customer feedback throughout the year.
• Identifying 'hell yes' customers involves understanding demand, profitability, and passion, and tailoring marketing and sales strategies to attract and retain these ideal clients.
• The RFP process benefits from clear definitions and exacting language, fostering trust and understanding between contractors and clients.
• Maintaining relationships with clients throughout the year, not just during the renewal process, is crucial for successful sales and renewals.