It’s almost that time of the year. ⠀
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The most enjoyable, yet *sometimes* the most stressful time of the year.⠀
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For me, I have about 4 weeks until Camden is home all summer so I am in serious summer prep mode. ⠀
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And so if you’re seeing the impending summer break as an impending doom, this episode is totally for you.⠀
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This summer I’m going to have 16 month Nora and 5 year old Camden home with me full-time and so I want to share with you how I’m still going to be serving my Legacy Mastermind clients, creating amazing content for my membership site and simultaneously scaling, The Lead Generation Lab, AND still have time for the podcast, serving my Facebook community, and doing #allthethings businesses, WHILE also having a life and enjoying the heck out of my family time.⠀
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So let’s talk a bit about back-end systems. Here’s my philosophy on this:

Your business should have some sort of mechanism to build your business FOR you, while you’re actually living your life. It’s the entire premise of the Lead Generation Lab because it’s a HUGE value for me and for my clients. Your business should serve YOU, not you serve it.

So having automation implemented is imperative here.

And if you don’t have automation just yet, it’s key to your growing your business so you really need to dive into it. Your sanity depends on it!

Now automation looks different for everyone, but here is what it looks like for me:

Facebook and Instagram Ads for a freebie, that freebie is hooked to an email sequence that develops the know, like, and trust factor AND also pitches them a paid program like the Lead Generation Lab or my Facebook Group course: From Wallflowers to Groupies.

I am going to be putting a huge emphasis on this this summer simply because I feel like it’s time. I’ve done a lot of active launching this year to test out sales funnels and Facebook Ads, I know what works, and most importantly what doesn’t work, and so it’s time to maximize that knowledge. Everything I’ve done up to this point this year, has been to automate my business the second half of the year.

And so if you’re thinking right now, “Well I don’t have that knowledge yet. I haven’t been thinking this far ahead.” It’s totally fine, you can still have a summer that grows your business AND is a lot of fun.

Here’s what I think you should do:

Develop an AMAZING freebie. Do your market research, figure out the deep pain point your ideal client is suffering from. Create this freebie in the method that they most prefer (video training, checklist, swipe copy, quiz).

You don’t necessarily have to have a BIG email sales funnel hooked up. What if you attached a three email nurture sequence to this freebie. A simple, “Hey, let’s get to know one another!” sequence that was easy for you to write. After they go through the nurture sequence they get rolled over onto your mailing list where they receive updates and/or promotions once or twice a week.

This will allow you to still grow your email list, while still offering amazing value to your new subscribers through a super effective freebie.

Now I do think you need a Facebook and Instagram Ad strategy. I truly think that Facebook and Instagram Ads will get you the most bang for your buck. AND you can manage these for yourself. Buy a course and dive in. This is something you can implement NOW and once an Ad is running well, you can check in with it and tweak and adjust as needed.

But get the base down NOW.

In this episode I share with you what I’m doing to work smarter, not harder this summer. I’m sharing this with you is to help you to see what you could do to help set you up for success this summer while wrangling those amazing kids of yours AND still building your business. ⠀

RESOURCES:

Snag a 50% off coupon for your membership to my favorite project management system, Honeybook! Use the link bit.ly/allisonhoneybook to get the deal!

The doors to the Lead Generation Lab are OPEN! This brand new membership community is designed to help you create a heart-centered, custom-tailored lead generation strategy that you can automate, so your business never has a dip in impact, income, or clients ever again. Learn more here: www.allisonhardy.com/leadgenerationlab

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

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Music courtesy of www.bensound.com.