9 SEP 2024 · The 2024 CMA Awards are shaping up to be one of the most highly anticipated events in country music, with Morgan Wallen, Post Malone, and Beyoncé at the center of the conversation. With Wallen leading the nominations, the country music scene is seeing a mix of established artists and cross-genre influences, thanks to collaborations like his track with Post Malone. While Wallen and Malone are being celebrated for their work, the notable absence of Beyoncé from the nominee list, despite her country-inspired efforts on Cowboy Carter, has fueled conversations about inclusivity in the genre. Morgan Wallen’s Dominance Morgan Wallen's journey to leading the 2024 CMA Awards nominations is a testament to his growing influence in the country music scene. Wallen received seven nominations, including some of the most prestigious categories, such as Entertainer of the Year, Album of the Year, and Male Vocalist of the Year. His work on singles like "I Had Some Help" with Post Malone and his latest album have resonated with both fans and critics alike. The track, which also features Eric Church, has become a favorite for its unique blend of country and Malone’s more pop-centric sound. Wallen’s nomination for Entertainer of the Year puts him in competition with Luke Combs, Chris Stapleton, and Lainey Wilson, among others. His massive fanbase and continued success on both country and mainstream charts make him a frontrunner in several categories. Post Malone’s Country Crossover Post Malone’s involvement in the CMAs this year signals a shift in the country music landscape. Known primarily for his work in hip-hop and pop, Malone’s collaboration with Wallen on "I Had Some Help" shows how genre boundaries are becoming increasingly fluid. The song has been praised for its blending of country and modern production styles, giving it an appeal that stretches beyond traditional country fans. His inclusion in the Single of the Year and Music Video of the Year categories marks a significant achievement for an artist typically outside the country genre. The decision to nominate Malone showcases the CMAs' willingness to embrace cross-genre collaborations, a move that could widen the appeal of country music and attract more diverse audiences. Beyoncé’s Snub: A Point of Contention The biggest controversy surrounding the 2024 CMA nominations is the absence of Beyoncé, despite her efforts to tap into country music with her album Cowboy Carter. While her track “Father’s Prayer” was considered a potential contender for Song of the Year and Female Vocalist categories, Beyoncé was ultimately left out of the nominations. Her snub has sparked discussions about how the country music industry defines the boundaries of its genre. Beyoncé’s mix of country themes with R&B and pop elements seemed to push the envelope of what qualifies as country music, but the CMA’s decision to overlook her work suggests that more traditional elements may still take precedence in the nomination process. Fans of the singer have expressed disappointment, pointing to past controversies over diversity and representation within country music award shows. The absence of Beyoncé has furthered ongoing debates about what country music should look and sound like in 2024. With artists like Post Malone finding success in blending genres, many wonder why the same recognition hasn’t been extended to Beyoncé, despite her clear efforts to respect and incorporate country traditions into her work. Chris Stapleton and Lainey Wilson: Strong Contenders Beyond the drama surrounding Beyoncé and the buzz around Wallen, several other artists are poised for success at this year’s CMAs. Chris Stapleton, one of the most respected voices in country music, is a strong contender for Album of the Year with Higher and Male Vocalist of the Year. Stapleton’s blend of soulful vocals and traditional country roots has continued to earn him accolades, making him a favorite in multiple categories. Lainey Wilson, who is up for both Entertainer of the Year and Female Vocalist of the Year, has had an exceptional year. Her album Bell Bottom Country has been praised for its modern take on classic country themes, and her stage presence has made her one of the standout entertainers of the year. With Wilson’s star continuing to rise, she could be a surprise victor in the top categories. Other Key Nominations and Performances to Watch The 2024 CMA Awards also feature a range of exciting nominations across different categories. Kacey Musgraves is another standout, with nominations for Album of the Year with Deeper Well and Female Vocalist of the Year. Musgraves has consistently pushed the boundaries of country music, blending indie and pop influences with her distinct lyrical style. Meanwhile, Jelly Roll, who has found mainstream success with his unique mix of country, rock, and rap, is up for several awards, including Album of the Year for Whitsitt Chapel and Male Vocalist of the Year. His ability to navigate between genres while maintaining a country ethos makes him one of the most intriguing figures in the current music scene. The New Artist of the Year category also promises to be highly competitive, with artists like Megan Moroney and Zach Top vying for the honor. This category often signals the future of country music, and all the nominees have shown significant promise with fresh takes on the genre. The Shift in Country Music’s Sound The 2024 CMA Awards signal a continued evolution in country music’s sound and appeal. The growing inclusion of genre-blending collaborations like those between Wallen and Post Malone, as well as the diversification of artists like Jelly Roll, demonstrates how country music is expanding its horizons. Traditional country elements remain, but there is an increasing willingness to embrace influences from hip-hop, rock, and pop. This shift has not been without controversy, as seen in the discussion surrounding Beyoncé’s snub. For purists, the integration of outside genres may seem like a dilution of the classic country sound, but for others, it represents the genre's growth and ability to stay relevant in a rapidly changing musical landscape. A Look Ahead: What to Expect at the CMAs As the November 20th ceremony approaches, the 2024 CMA Awards promise to be a celebration of both the traditional and the modern in country music. Performances by nominated artists like Morgan Wallen, Lainey Wilson, and Chris Stapleton are sure to be highlights of the night, showcasing the best of what country music has to offer. All eyes will be on Morgan Wallen and his potential to dominate the night, but surprises could come from artists like Lainey Wilson or Jelly Roll, both of whom have the potential to make major waves. The collaboration between Wallen and Post Malone, as well as the absence of Beyoncé, will also be key talking points, as they represent two sides of the genre’s evolving identity. In an industry often defined by its tradition, the 2024 CMA Awards may very well reflect the growing trend of country music’s blend with other genres, opening the door to new audiences and further expanding its cultural relevance. Thanks for listening and remember to like and share wherever you get your podcasts,