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Sharing lessons learned from the best content on the internet with B2B marketers.
Transcribed
19 NOV 2024 · These five B2B brands are pushing boundaries with innovative content.Â
In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.
Join as we discuss:
- How one brand’s commitment to industry news builds authority and engagement.
- A creative approach that makes a product the star of an entertaining series.
- The secret to scripting video content that dominates a crowded platform.
- The power of personal branding on LinkedIn to amplify reach and credibility.
Connect with us:
Benji on https://www.linkedin.com/in/benji-block/
James onhttps://www.linkedin.com/in/jamescarbary/
Transcribed
12 NOV 2024 · We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.
In this episode, we’re discussing:Â
- Why personality-led shows are taking over
- How YouTube’s algorithm is the biggest cheat code to growing your show
- Why video might be the only path to breaking into the top 5% of podcasts
If you want to dive even deeper, go http://sweetfishmedia.com/stateofvideopodcasts!
Connect with us:Â
Benji on https://www.linkedin.com/in/benji-block/
James onhttps://www.linkedin.com/in/jamescarbary/
Transcribed
5 NOV 2024 · Everything we think we know about digital media is changing—fast.Â
We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:
- The evolution of the creator economyÂ
- Shifts in content distribution and discovery
- The future of media in business and how to stay ahead
Link to Post discussed in this episode: Alex Liberman’s X Post (https://x.com/businessbarista/status/1839059862409400672)
Connect with us:Â
Benji on https://www.linkedin.com/in/benji-block/
James onhttps://www.linkedin.com/in/jamescarbary/
31 OCT 2024 · Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.
Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.
29 OCT 2024 · While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…
Transcribed
22 OCT 2024 · James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!
15 OCT 2024 · We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps.
Join as we discuss:
- The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails.
- How varying content formats and optimizing each element can enhance engagement and reach.
- The benefits of planning your content calendar wisely to include timely and relevant themes that resonate with your audience.
Connect with us:Â
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
8 OCT 2024 · Can marketers really get busy executives in on content creation without adding to their already packed schedules?
In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how to integrate content creation effortlessly into their schedules, ensuring they remain leaders in their industry without feeling overwhelmed.
Join as we discuss:
- Strategic Habit Integration: Learn how habit stacking and smart calendar management can make content creation a natural part of an executive's day.
- Practical Content Creation Tactics: Explore tactics like sharing quick notes on Slack and getting the most out of short meetings.
- Long-term Benefits of Content Creation: Understand the enduring advantages of building a content bank that boosts thought leadership and maintains industry relevance.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
1 OCT 2024 · Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?
Join us as we discuss:
- The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the game
- Redefining business experience marketing with creative ideas for non-retail businesses
- The impact of experiential marketing on brand perception and customer loyalty
Connect with us:Â
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Transcribed
24 SEP 2024 · Want to know the secrets behind creating viral podcast clips for social media?
In this episode, we break down everything you need to know about crafting standout video podcast clips for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn.
Join as we discuss:
- Key insights from studying the top 50 video podcasts posting clips across social platforms.
- The types of clips that capture attention and drive engagement.
- 10 examples from top shows that are nailing their short-form video strategy.
Connect with us:Â
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Sharing lessons learned from the best content on the internet with B2B marketers.
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| Author | Sweet Fish |
| Organization | Sweet Fish |
| Categories | Marketing , Management , Careers |
| Website | www.spreaker.com |
| - |
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