Bracco Stories

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An incredible journey through time, an engaging storytelling that tells the epic of Bracco, one of the historical Made in Italy brands, and the entrepreneurial adventure of four generations of...

An incredible journey through time, an engaging storytelling that tells the epic of Bracco, one of the historical Made in Italy brands, and the entrepreneurial adventure of four generations of innovators and philanthropists. By Archivio Storico Bracco

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Bracco Stories

A life’s endeavor, a lifelong commitment to a company

18 OCT 2022 · Two generations reflected in the mirror: the entrepreneurial vocation of Fulvio and Diana Bracco

Played 3m 26s
Elio Bracco with Italy in his heart

18 OCT 2022 · Founder of the Bracco Group, irredentist and Garibaldi admirer, imprisoned for his patriotism

Played 3m 22s
A very fruitful work holiday

18 OCT 2022 · A young Fulvio Bracco in Darmstadt witnesses the industrial birth of Vitamin C

Played 3m 15s
A gallehault indeed, that course and who attended it

18 OCT 2022 · The School of Chemistry at the University of Pavia and the Braccos: a true love story

Played 3m 15s
A women friendly Company since 1927

18 OCT 2022 · Yesterday as today, always at the forefront of equal opportunity

Played 3m 19s
The courage to turn the page

18 OCT 2022 · Elio Bracco learns German in prison and, thanks to Merck in Darmstadt, establishes his business in 1927

Played 2m 54s
In Lambrate, Fulvio thinks big

18 OCT 2022 · Elio’s visionary son looks towards the future: the first modern Bracco facility is born

Played 3m 14s
Bracco and its “American Dream”

18 OCT 2022 · The United States represents a milestone in the family’s and the company’s history

Played 3m 47s
The entrepreneur and the scientist

18 OCT 2022 · The friendship between Fulvio and Bracco and Ernst Felder at the beginning of a great Made in Italy achievement in the Life Sciences

Played 3m 4s
Iopamidolo revolution

18 OCT 2022 · From Professor Felder’s molecule to the products for different modalities in diagnostic imaging – because research never stops

Played 3m 10s

An incredible journey through time, an engaging storytelling that tells the epic of Bracco, one of the historical Made in Italy brands, and the entrepreneurial adventure of four generations of...

show less