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Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth...
show more
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.
Welcome to Building Brand Gravity!
show less
Welcome to Building Brand Gravity!
Building Brand Gravity: Attracting People Into Your Orbit
Building Brand Gravity: Attracting People Into Your Orbit
Sweet Fish
21 NOV 2024 · Want to know the secret to thriving in a world full of marketing buzzwords? It’s all about mastering the right blend of authenticity, technology, and real human connections to make your brand not just heard, but truly relevant and memorable.
This week, host Anne Green opens up our listener mailbag to answer questions on compelling guest conversations from Season 2 episodes. This includes exploring how businesses can thrive by aligning communications with revenue-driving goals, igniting creativity within teams, and building real, lasting connections with key audiences. From mastering B2B branding to navigating the future of AI in the workplace, this episode touches on trends that will continue to be top of mind in 2025.
Anne also opens up about everything from her unconventional career journey and passion for genuine networking, to diving deep into the practical and philosophical sides of AI.
Join us as we discuss:
- Why prioritizing authentic connections and genuinely learning about others can have a lasting impact on your network and business.
- How AI tools can supercharge productivity and ignite creativity in your organization if approached intentionally.
- Key strategies for aligning communications approaches with business objectives to achieve real, measurable outcomes.
Transcribed
7 NOV 2024 · PR professionals are stepping up their game, transforming from mere communicators to strategic partners who drive business success by blending storytelling skills with essential business acumen. Today, we’re uncovering the secrets to mastering this game-changing skill set, crucial for communication leaders at every career stage—from entry-level roles to Chief Communications Officers (CCOs).
In this episode, we’re excited to welcome https://www.linkedin.com/in/prchicago1/ and https://www.linkedin.com/in/mattragas/, Ph.D., two esteemed faculty members in the College of Communication at DePaul University and proud members of the Page Society. They’ll share invaluable insights from their co-authored book, "Business Acumen for Strategic Communicators: The Workbook," which is designed to bridge the gap between communication and business strategy.
We’ll also explore how entry-level, mid-level and senior professionals and CCOs can effectively integrate their communication strategies with business goals and tackle the challenges of today’s dynamic landscape.
Join us as we discuss:
- The necessity for young PR professionals to develop business fluency to ensure their contributions drive organizational success.
- How mid-level professionals can transition from tactical outputs to a more strategic advisory role.
- For CCOs as seasoned professionals and business leaders to enhance their effectiveness by integrating business strategy with communication efforts.
- The importance of continuous learning and financial literacy for strategic communicators, along with a need to build strong relationships with finance and HR to become valued partners.
Transcribed
24 SEP 2024 · SNL. NFL. MLS. 313. You know you’ve got a good brand on your hands when all it takes is three letters or numbers to evoke an image or a moment that millions of people around the world recognize. But whether it’s a super quotable comedy sketch, an unforgettable moment in football (both American and European), or the birthplace of the car and Motown, it can be all too easy to take powerful branding for granted after it becomes so ingrained in our daily lives.
But that doesn’t detract from just how much time and work goes into building, cultivating, and sometimes revitalizing these brands to the point that they become their industry’s standard-bearer. And more importantly, it doesn’t take away from the role of strong relationships—old and new—in defining these brands and businesses.
In this week’s episode, host Anne Green catches up with old friend and former colleague https://www.linkedin.com/in/howardnhandler/, President of https://www.313presents.com/. Howard provides an engaging overview of his journey from growing up in Detroit to playing key roles in major brands across industries, including Quaker Oats, Lorne Michael’s Broadway Video, the NFL, and Virgin Mobile USA. Now back in his hometown, Howard is dedicated to nurturing Detroit’s dynamic entertainment scene through 313 Presents—further illustrating his commitment to fusing narratives and relationships to build community and ensure the brand continues to captivate audiences and consumers.
We also discuss:
- The challenges and opportunities of adapting to a new industry
- Why the ability to sell your brand and tell your story is crucial in opening new doors and career opportunities
- Leading businesses as well as brands
- The city of Detroit as an example of brand revitalization
- Lessons that businesses of all sizes can learn from disruptive approaches like those of Virgin
- The joy of maintaining relationships across the arc of your career
Transcribed
10 SEP 2024 · In this episode of "Building Brand Gravity," Steve Halsey interviews https://www.linkedin.com/in/kimberleylosey/, CEO of https://www.rapidrobotics.com/, about her journey from designer to marketer to one of Silicon Valley's few female CEOs. The discussion centers on the transformative power of AI-driven manufacturing and the importance of design thinking, customer experience and bold innovation.
Kim shares insights from her diverse career, including her time at Hasbro, where she learned to integrate design thinking into business strategy. She explains how Rapid Robotics is revolutionizing manufacturing with adaptable, scalable and efficient AI and robotics solutions. The concept of "smart fields," which are dynamic, ever-evolving manufacturing environments, is highlighted as a key innovation.
Kim also emphasizes the need for robotics to be intuitive, cost-effective and able to handle the variability of modern business demands. She advocates for a customer-centric approach, ensuring that technology serves a clear purpose and delivers tangible results.
Highlights of this episode include:
- Losey’s transition from creating toy robots at Hasbro to developing real-world automation solutions at Rapid Robotics.
- The concept of "smart fields" in manufacturing, which are adaptable and scalable environments optimized for efficiency.
- The importance of design thinking and customer-centricity in driving innovation.
- The challenges and opportunities in the AI-driven robotics industry.
- The need for transparency and simplicity in deploying and scaling robotics solutions.
Transcribed
16 JUL 2024 · B2B vs. B2C marketing, internal vs. external communications, public affairs vs. business communications – these are typical examples of the binaries that have long dominated the communications landscape.
As the industry evolves, many professionals are recognizing that these binaries contribute to siloed organizations – and less effective communications across a complex array of external and internal stakeholders. To propel organizations forward during uncertain and challenging times, we must focus on building our skills around more matrixed and fully integrated approaches to communications.
In today’s episode, we are joined by https://www.linkedin.com/in/petergudritz/, Global Director, Business & Marketing Communications, Global Public Affairs at https://corporate.dow.com/en-us/. With a distinguished career in public affairs and communications, particularly focused on sustainability – including work at the Wildlife Conservation Society and other NGOs – Peter shares the skill sets (and mindsets!) required for communications leaders to adopt a holistic approach that helps build matrixed, resilient organizations, This includes embracing nuance and learning to act as integrators.
We also discuss:
- How integrating policy insights with robust internal communications can support employees in their role as brand ambassadors and key stakeholders
- The critical role of resilience, adaptability, and strategic communications in aligning a vast, matrixed organization around sustainable innovation as a message and a mission
- The necessity of multi-stakeholder engagement in solving complex challenges such as in the areas of energy, climate or waste reduction
- Balancing qualitative and quantitative metrics to measure communication effectiveness
- Brands that currently have “gravity” for Peter including a book and podcast recommendation: http://od-epidemic/dp/0593655036, and https://podcasts.apple.com/co/podcast/hard-fork/id1528594034.
Transcribed
27 JUN 2024 · The role of Chief Communications Officers continues to evolve into an ever more integral and matrixed leadership position. The days of being seen as the ones who just write the press releases are (hopefully!) behind us in the communications field.
Yet communications professionals themselves must foster - and articulate - a clearer vision of the centrality of this role to the business. Today’s visionary leaders will drive faster change and take greater ownership by positioning the communications function at the heart of revenue generation and corporate value—where it truly belongs.
In this episode, we are joined by https://www.linkedin.com/in/marta-newhart-communication/, an experienced and distinguished communications leader. Marta has served as an enterprise leader and Chief Marketing, Communications and Brand Officer at numerous top corporations including Westinghouse, Johnson Controls, Medtronic and Boeing. Her unique and non-linear career path embraced a wealth of both vertical and horizontal growth and highlighted the urgent need for authentic and experienced communications professionals at the ultimate corporate leadership table. She demonstrates how these professionals can add financial value to non-financial assets, thus driving organizational growth.
We also discuss:
- The evolving role of CCOs in enhancing brand equity, driving revenue, and aligning with corporate growth strategies.
- The benefits of embracing non-linear career paths for maximizing personal and professional growth.
- Essential skills and tools for communication professionals to position themselves as leaders.
- The importance of scenario-based planning in effective crisis management and strategic organizational preparedness.
- The continued resonance of diversity, equity and inclusion as a business and human imperative.
Transcribed
6 JUN 2024 · The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work.
In an effort to understand modern journalism and predict its future trajectory, https://www.linkedin.com/in/galant/, CEO and Co-Founder of https://muckrack.com/, joins host Steve Halsey to discuss Muck Rack’s latest research, https://muckrack.com/research. They delve into emerging trends shaping the media industry and examine how these developments propel the sector forward amidst challenging times for professionals.
We dive deeper into:
- Balancing the use of generative AI and human intelligence to curate superior content
- The essential elements of the perfect media pitch and why each pitch should always be tailored
- How providing immediacy and accuracy has propelled X to dominate the journalism space
- The inseparable link between journalists and PR professionals
Transcribed
23 MAY 2024 · No one can escape a conversation about AI today (and this statement will likely remain relevant whenever if read in the near future).
As AI continues to dominate discussions in 2024, we revisit a previous dialogue with https://www.linkedin.com/in/anne-e-green/, host of the Building Brand Gravity podcast and CEO of https://www.gscommunications.com/, and https://www.linkedin.com/in/kyleturner1/, Digital Growth Director at the same firm. This conversation explores the transformative impact of AI across the tech and comms industries and anticipates the exciting future landscape for businesses in an AI-driven world.
Transcribed
25 APR 2024 · This year, half of the world is heading to the polls, making it the most significant election year ever witnessed. However, amidst geopolitical unrest, polarization, and divisiveness, these circumstances bring forth substantial challenges in managing data and information. But how can you determine if your organization is adequately prepared to tackle them?
In this episode, we are joined by https://www.linkedin.com/in/robjek/, Managing Director at https://theharrispoll.com, and https://www.linkedin.com/in/eliotmizrachi/, Vice President, Strategy and Content at https://www.linkedin.com/company/page-society/. Together, they offer insights into the current landscape of the communications function and its projected expansion. Central to this expansion are Chief Communication Officers (CCOs), who are playing a vital role in bridging divides with stakeholders to propel organizations forward.
Join us as we also discuss:
- The risks and opportunities perceived by CCOs amidst economic and societal turbulence
- Why companies should prioritize investment in skill development programs over AI initiatives
- The significance of dismantling politicized acronyms like DEI and ESG to re-evaluate their relevance and value
- Page’s https://page.org/knowledge-base/cco-outlook-2024/
Transcribed
9 APR 2024 · “I’m not creative.” “We don’t have time to be creative.” “This is not a creative profession.”
These are all too common refrains. Yet they are also false. We are socialized to view “creativity” as the domain of artists or individuals in specific fields. In organizations, we tend to fixate on an outcome or solution at the expense of falling in love with the process itself – which includes intentionally cultivating a culture of creativity within our teams. We speak about “innovation” without understanding what it is or approaches to unlocking it.
This week, host Anne Green speaks with https://www.linkedin.com/in/natalienixonphd/, Creativity Strategist & CEO at https://www.linkedin.com/in/natalienixonphd/. Rather than shying away from tensions around how creativity is perceived and practiced, Natalie both embraces and has made her life’s work trying to better understand and cultivate it in others. There’s an important balance to be struck between Wonder and Rigor (as she puts it) in both artistic endeavors and corporate environments, and this week’s conversation showcases how embracing both curiosity and discipline can unlock transformative breakthroughs.
Join us as we discuss:
- How everyone is and can be creative across all types of work – and how to intentionally build your own creative capacity
- Why hybrid and flexible thinking is essential to today’s workplace and world
- Fresh ways to think about the concept and application of “innovation”
- Embracing both wonder and rigor to unlock the creative process
- Knowing the right questions to ask in the creative and innovation process
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth...
show more
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.
Welcome to Building Brand Gravity!
show less
Welcome to Building Brand Gravity!
Information
| Author | Sweet Fish |
| Organization | Sweet Fish |
| Categories | Marketing |
| Website | www.spreaker.com |
| - |
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