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Coming About with David Paragamian will inspire and guide you to create lasting, positive changes in your organization. In each episode, you'll get up close and personal with top business...
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Coming About with David Paragamian will inspire and guide you to create lasting, positive changes in your organization. In each episode, you'll get up close and personal with top business leaders who have successfully led major business transformations. David Paragamian is an expert in organizational transformation, and in this podcast, he shares his unrivaled knowledge on how to become a confident change agent. Through his guidance, you will learn how to become a successful “storyteller-in-chief” and lead a transformation that is transparent and value-driven. In a world where change is constant and necessary, David emphasizes that real change starts with a shift in culture. Through his conversations with business leaders, David offers invaluable insight, guidance, and motivation to help you create change that matters. If you're ready to take your organization to the next level and create a better future, then Coming About with David Paragamian is a must-listen podcast for you.
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Coming About with David Paragamian
Coming About with David Paragamian
9 MAY 2024 · In the second half of this insightful episode, David continues his conversation with marketing powerhouse Grace Tobin. Grace shares her brave pivot from big pharma to biotech, where she launched their sole product and shaped a new post-pandemic market. You'll hear her experiences leading global billion-dollar brands, managing massive budgets and teams across continents, while making strategic bets on high-impact channels. The conversation explores building strong agency partnerships through mutual respect, healthy debate, physical presence, and treating partners as an extension of your team. As Grace reveals the qualities she'll prioritize in her next role - a people-first culture and visible women leaders - her guidance on being present and savoring each stage offers wisdom for every aspiring leader.
2 MAY 2024 · On this episode of Coming About, David sits down with Grace Tobin, a seasoned marketing leader in the pharmaceutical industry. Grace shares her incredible career journey, from unexpectedly falling into pharma right out of college to pivoting across roles in sales, marketing, and global strategy. Despite initial challenges, Grace found mentors who guided her in becoming a "corporate citizen" and mastering the art of gaining consensus across cultures as she advanced into global marketing roles. David and Grace dive deep into her superpower of inspirational leadership that empowers teams to collectively own the vision, as she shares how she navigated brave career pivots to ultimately evolve into a transformational leader. Tune in for an inspiring masterclass from one of pharma's most respected change agents on perseverance, personal growth, and galvanizing teams around a shared mission.
30 APR 2024 · In the second part of the podcast, David turns the conversation to Bill Veltre's personal career highlights, asking him to share an example of work he's particularly proud of in terms of the impact on patients and brands. Bill reflects on a pivotal campaign early in his career that profoundly impacted patient education and brand awareness, delving into the innovative tactics used to cut through the noise. The discussion then shifts to the future of healthcare marketing and the increasingly important role of artificial intelligence. Bill offers his perspectives on how AI is already transforming the industry, from enhancing data analysis and personalization to streamlining content creation, while also addressing ethical considerations and the need for human oversight.
23 APR 2024 · In this week's episode of Coming About with David Paragamian, Dave sits down with Bill Veltre, the Executive Vice President and Head of Media at Deerfield Agency. Bill is a healthcare marketing veteran with nearly 20 years of experience, including leadership roles at top companies like Publicis, AbbVie, Bristol Myers Squibb, and now Deerfield Agency, where he has overseen major brand launches and strategic planning for prominent clients. Despite initially starting as a first-grade teacher, Bill's passion for healthcare marketing took over, and he has since become a respected authority in the industry. In this candid conversation, Bill shares his insights and learnings from navigating major business transformations throughout his career, delving into the challenges of leading change within large organizations and offering practical strategies for fostering a culture of innovation and adaptability.
12 APR 2024 · In the second part of this insightful episode, David poses a thought-provoking question, acknowledging the common perception that the highly regulated and scientific nature of the healthcare industry can constrain creativity in advertising and storytelling. Christian Bauman, with his unparalleled creative expertise, offers a refreshing perspective on transcending these perceived limitations by delving into the art of crafting narratives that captivate and inspire audiences while maintaining scientific accuracy. He shares his wisdom on the delicate balance between compelling artistry and intricate medical concepts, providing guidance on weaving engaging stories that resonate emotionally within the healthcare realm. Plus, Christian reveals practical strategies for building thriving cultures within creative agencies, fostering environments that nurture innovation, collaboration, and exceptional work, empowering teams to push boundaries and deliver transformative campaigns that leave a lasting impact.
5 APR 2024 · In the latest episode of Coming About with David Paragamian, the podcast dives deep into the world of visionary creative leadership and its profound impact on the healthcare industry as David welcomes Christian Bauman, a renowned creative force and passionate advocate for health. With an illustrious career spanning over two decades of pushing boundaries and driving transformative change, Christian shares his insights from guiding major campaigns for industry giants like Pfizer and Novartis as the co-founder, president, and CCO of H4B Chelsea, to serving as the Chief Creative Officer of The Bloc, the most awarded independent health creative agency in the U.S. In this engaging conversation, Christian offers invaluable guidance on the power of storytelling, fostering a culture of innovation, cultivating talent, and unleashing the full potential of creative teams to drive meaningful change within organizations, providing listeners with a rare glimpse into the mind of a true industry leader and inspiring them to embrace change, challenge conventions, and pave the way for a better, healthier future.
30 JAN 2024 · Dive back in with media trailblazer Dr. Susan Dorfman, President & CEO of CMI Media Group, for more leadership lessons and insights. Having built a culture of constant innovation at CMI, Susan explains how new ideas permeate daily work to drive growth. Hear her strategic vision as Susan details how embracing a challenger mindset fuels their responsive and targeted media plans. It sharpens CMI's competitive edge, putting client needs first in the rapidly evolving healthcare media space. Immerse further into the mind of this catalyst calibrating the next frontier for data-led healthcare marketing.
About Dr. Susan Dorfman: Dr. Dorfman is the President & CEO of CMI Media Group, a WPP agency, the leading strategic media planning agency serving the life sciences Industry. She is responsible for the growth and future direction of the agency, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. She has immense experience in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment. Susan lives and dreams data. Her passion is transforming data into actionable and measurable tactics that ultimately leads to reaching her clients’ audiences down to the individual level.Susan is unstoppable in her quest to provide the most actionable strategies to our clients. She provides vision and leadership to both clients and her staff; she has a knack of concepting and nurturing innovative ideas that turn into viable products that make a real impact in the marketplace.Mentorship and DE&I is a priority to Susan. As part of this, she is the executive sponsor of PLUS+, the LGBTQ ERG, and for Shalom, the Jewish ERG, for CMI Media Group and Compas. She is a Doctor of Health Administration, co-author on the definitive guide to EHRs, and an industry speaker with strong connections to the healthcare and life sciences industries. She has been the recipient of several industry honors including: PharmaVOICE 100, PM360 ELITE, HBA Rising Star, MM+M Innovation Catalyst, the Campaign 40 Over 40 Award, MM+M Pinnacle Award and the Campaign Female Frontier Award.
23 JAN 2024 · David welcomes Dr. Susan Dorfman, the strategic leader behind CMI Media Group's success as the #1 media planning agency for the life sciences. Tune in for an illuminating discussion with this innovator, who is guiding CMI's global healthcare clients by pioneering data-driven approaches. Recognized for excellence, Susan brings over 20 years of spearheading targeted, measurable strategies that engage specific audiences. Her passion is transforming data into tactics that reach individuals. An unstoppable visionary, she nurtures ideas into products that impact the marketplace. Hear key moments that defined her path to CEO. Susan lives data—now dive into the mind of a media maverick.
About Dr. Susan Dorfman: Dr. Dorfman is the President & CEO of CMI Media Group, a WPP agency, the leading strategic media planning agency serving the life sciences Industry. She is responsible for the growth and future direction of the agency, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. She has immense experience in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment. Susan lives and dreams data. Her passion is transforming data into actionable and measurable tactics that ultimately leads to reaching her clients’ audiences down to the individual level.Susan is unstoppable in her quest to provide the most actionable strategies to our clients. She provides vision and leadership to both clients and her staff; she has a knack of concepting and nurturing innovative ideas that turn into viable products that make a real impact in the marketplace.Mentorship and DE&I is a priority to Susan. As part of this, she is the executive sponsor of PLUS+, the LGBTQ ERG, and for Shalom, the Jewish ERG, for CMI Media Group and Compas. She is a Doctor of Health Administration, co-author on the definitive guide to EHRs, and an industry speaker with strong connections to the healthcare and life sciences industries. She has been the recipient of several industry honors including: PharmaVOICE 100, PM360 ELITE, HBA Rising Star, MM+M Innovation Catalyst, the Campaign 40 Over 40 Award, MM+M Pinnacle Award and the Campaign Female Frontier Award.
14 DEC 2023 · In part two of their discussion, Risa takes a moment to express gratitude for the incredible path she has traversed across media, marketing, and pharmaceutical industries. From leveraging emerging technologies to guiding top brands, she has much to be thankful for. The discussion also turns to Risa's most recent pivotal move - the brave decision to step away from a major company and launch her own company. David asks about the inspiration behind this courageous career shift and the idea of starting an independent venture. Risa explains how a meaningful Bruce Springsteen lyric led her to the name of her new company. She expands on how, after years of trailblazing digital transformation for major corporations, she felt drawn toward forging her direction and channeling her expertise into a more entrepreneurial pursuit. Tune in to hear Risa elaborate on weighing the decision to leave behind a stable leadership position to embrace the uncertainty and rewards of start-up life. She'll detail the key factors and motivations that guided her to take this latest leap of faith in what has been a truly remarkable career journey spanning the frontiers of marketing and pharmaceutical technology innovations.
7 DEC 2023 · On this week's episode of "Coming About," David speaks with Risa Wexler to discuss the key transformational moments that have led her to become a pioneer and leader in the world of media, technology, and digital transformation. With over 20 years of experience across both agencies and leading CPG and pharma companies like Pfizer, Risa has not only witnessed emerging technologies and trends come and go but has also learned to distinguish lasting game-changers from passing fads. Her expertise spans the full gamut of the consumer product and pharmaceutical industries; she knows their ins and outs as well as the path forward. Now, Risa looks forward to sharing her wealth of knowledge and infectious enthusiasm with others. Join David and Risa as they reflect on the critical career decisions and changes that have defined her path, from the small pivotal moments to the big, brave choices, as well as where the industry is heading next. Risa will impart invaluable lessons learned over her pioneering career at the forefront of digital transformation.
Coming About with David Paragamian will inspire and guide you to create lasting, positive changes in your organization. In each episode, you'll get up close and personal with top business...
show more
Coming About with David Paragamian will inspire and guide you to create lasting, positive changes in your organization. In each episode, you'll get up close and personal with top business leaders who have successfully led major business transformations. David Paragamian is an expert in organizational transformation, and in this podcast, he shares his unrivaled knowledge on how to become a confident change agent. Through his guidance, you will learn how to become a successful “storyteller-in-chief” and lead a transformation that is transparent and value-driven. In a world where change is constant and necessary, David emphasizes that real change starts with a shift in culture. Through his conversations with business leaders, David offers invaluable insight, guidance, and motivation to help you create change that matters. If you're ready to take your organization to the next level and create a better future, then Coming About with David Paragamian is a must-listen podcast for you.
show less
Information
| Author | Forbes Books |
| Organization | ForbesBooks |
| Categories | Business , Self-Improvement , Health & Fitness |
| Website | - |
| jpardavila@forbesbooks.com |
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