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Conversational Marketing

  • Binge-Watching: Not Just for Netflix

    19 NOV 2019 · Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and build connections with buyers.
    Played 28m 50s
  • But Really, What Even Is Conversational Marketing?

    19 NOV 2019 · Welcome to the Conversational Marketing podcast, where your hosts Sammi Reinstein and Sara Pion are on a mission to educate the world about – you guessed it – conversational marketing. From thinking about how conversational marketing can be implemented into your entire marketing strategy, to best practices we’re learning straight from the pros, this is the go-to podcast for all things surrounding the topic of conversational marketing and sales. So in our first episode, we’re giving you our definition for this thing we call conversational marketing and break down three examples of B2B and B2C brands who are doing it right. Ready? Let’s go.
    Played 15m 4s
  • The Official Conversational Marketing Podcast is Here!

    19 NOV 2019 · We've been making a huge mistake at Drift. We talk about Conversational Marketing, the new way businesses buy from businesses, all the time. But we don't even have a Conversational Marketing podcast! So we're making it right right now to bring you the official Conversational Marketing podcast. We'll feature tips and tricks from Drift, plus customer and partner interviews, and you'll learn from some of the best people doing Conversational Marketing today. Basically, this podcast will be your MBA in Conversational Marketing. All you have to do is subscribe and listen. It's coming right here to this feed very soon. So, stay tuned. We can't wait to show you what we're cooking up.
    Played 57s

Traditional sales and marketing methods fail today's consumers. Meanwhile, modern messaging apps that allow for real-time conversations and instant feedback are transforming the way we interact in our personal and...

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Traditional sales and marketing methods fail today's consumers. Meanwhile, modern messaging apps that allow for real-time conversations and instant feedback are transforming the way we interact in our personal and professional lives. The official Conversational Marketing podcast, brought to you by the leader in Conversational Marketing, Drift, explores all this and more.

We're bringing you real world use cases and best practices for Conversational Marketing from the team at Drift, plus partners, customers and leading sales and marketing experts. This podcast is here to help you bring your business into the 21st century.

Get the best selling book on Conversational Marketing: https://drift.com/book/
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