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Welcome to Copywriters' CliffsNotes, the podcast that breaks down, simplifies, and distills the genius ideas from the world's top copywriters and marketers. From mastering persuasive headlines to crafting emails that...
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Welcome to Copywriters' CliffsNotes, the podcast that breaks down, simplifies, and distills the genius ideas from the world's top copywriters and marketers.
From mastering persuasive headlines to crafting emails that convert, we dive into the big lessons and small details, giving you actionable takeaways in every episode.
Whether you're new to copywriting or a seasoned pro, we’ll help you decode their strategies, frameworks, and philosophies so you can apply them to your own work.
Tune in for bite-sized insights and expert analyses. Perfect for anyone looking to sharpen their skills and stay inspired in the ever-evolving world of copy.
show less
From mastering persuasive headlines to crafting emails that convert, we dive into the big lessons and small details, giving you actionable takeaways in every episode.
Whether you're new to copywriting or a seasoned pro, we’ll help you decode their strategies, frameworks, and philosophies so you can apply them to your own work.
Tune in for bite-sized insights and expert analyses. Perfect for anyone looking to sharpen their skills and stay inspired in the ever-evolving world of copy.
Episodes & Posts
Episodes
Posts
Transcribed
29 APR 2025 · Conversion strategies are evolving significantly, moving beyond traditional urgency tactics to embrace a more nuanced understanding of buyer psychology. While urgency based on scarcity and loss aversion was once highly effective, it is now frequently losing its power and can even backfire.
Read the published article here: https://medium.com/p/68eb805c593b
Transcribed
26 FEB 2025 · Ready to break into product marketing with zero experience? We dive deep into Adaobi Okonkwo's game-changing YouTube guide that showed us the way.
We unpack what product marketing really means, bringing products to market and communicating their value proposition. From mastering positioning and messaging to nailing competitive analysis, we explore both the technical and soft skills you'll need to succeed.
You can also watch the full YouTube video here: https://youtu.be/ibUV5LSTcBM?si=o2V4aoKXwu52U1yH
Transcribed
25 JAN 2025 · Here we (https://www.youtube.com/watch?v=UMdXGjZjpqY) discuss strategies for succeeding in the Nigerian market, emphasizing the importance of understanding market structures, cultural nuances, and consumer behavior. Successful brands achieve a confluence of these three factors, using examples like MTN's telecom dominance and the challenges faced by brands like Lucozade Boost. He highlights the significance of adapting marketing approaches to local contexts, including language and cultural perceptions, and advocates for partnering with local agencies to gain valuable insights. The speaker emphasizes the necessity of moving beyond quantitative data to understand the deeper cultural drivers of consumer choices in Nigeria.
Watch the full video here: https://www.youtube.com/watch?v=UMdXGjZjpqY
#marketing #productmarketing #storytelling
Transcribed
12 JAN 2025 · Analysing this book, it provides a structured framework for crafting compelling sales narratives. It emphasizes helping customers buy rather than simply selling, arguing that buyers are overwhelmed by choices.
Transcribed
6 JAN 2025 · This episode discusses effective customer segmentation strategies for product marketing. We emphasizes understanding customer needs and behaviours to tailor marketing efforts, advocating for a "show, don't tell" approach that demonstrates knowledge of individual customer situations (e.g., electricity bill payment patterns).
We share examples like targeted solar panel marketing based on location-specific energy needs to illustrate how creating solutions that directly address customer problems leads to more effective engagement.
Ultimately, the core message centers on research-driven marketing that prioritizes customer needs and preferences over a generalized sales approach.
Transcribed
28 DEC 2024 · This episode draws inspiration from the Hubspot YouTube video on email marketing strategies for beginners. It explains how to get people to open marketing emails and convert them to customers. Here we;
Define the essence of email marketing
Explain why knowing your subscribers is key to successful email marketing
Offer five tips for success, illustrated with real-world examples
To get FREE resources like the list of 394 Email Spam Trigger Words to Avoid and other email marketing guides check out the ORIGINAL YouTube video here: https://www.youtube.com/watch?v=94gHaHKmD4Q
https://www.youtube.com/hashtag/hubspot https://www.youtube.com/hashtag/emailmarketing https://www.youtube.com/hashtag/digitalmarketing
Transcribed
23 DEC 2024 · Are you frustrated with your marketing efforts? Feeling like you have been doing a lot but not seeing results? Join us as we breakdown Adam Erhart's powerful marketing secrets that can transform your approach.
Watch the Original YouTube video by Adam Erhart https://youtu.be/4ajmfzj9G1g?si=xXY7mqLx9Z3-w7Cc
Cheers!
Transcribed
17 DEC 2024 · Are copywriting “gurus” really helping you, or just taking your money? 🤔
In this episode, we break down CopyThat’s deep dive into the tactics so-called gurus use to scam aspiring copywriters. From overpromising results to recycling the same “secrets,” you’ll learn how to spot red flags and save yourself from the hype.
Listen in for an honest take on where to find real value and how to level up your skills without falling into their traps.
🎧 Based on insights from CopyThat on YouTube
🔗 Watch the original video here: https://www.youtube.com/watch?v=mVWcA793NJU
Transcribed
15 DEC 2024 · In this episode of Copywriters' CliffsNotes, we dive into Mike Nardi’s must-watch YouTube course, "Practical Copywriting Course for Beginners [FREE COURSE]". This course is a game-changer for beginners looking to break into the world of copywriting, and we’ve distilled the key takeaways to help you hit the ground running.
Here’s what you’ll learn in this episode:
- How to start your copywriting journey with no prior experience.
- Practical exercises to refine your writing skills.
- Proven strategies to build a thriving side hustle on platforms like Fiverr.
Mike Nardi’s real-world advice is perfect for anyone eager to make money online as a writer. Join us as we break down his invaluable insights and set you up for copywriting success!
https://youtu.be/Pum2gV7N_9A?si=sbnejLWkojyI352U.
Welcome to Copywriters' CliffsNotes, the podcast that breaks down, simplifies, and distills the genius ideas from the world's top copywriters and marketers. From mastering persuasive headlines to crafting emails that...
show more
Welcome to Copywriters' CliffsNotes, the podcast that breaks down, simplifies, and distills the genius ideas from the world's top copywriters and marketers.
From mastering persuasive headlines to crafting emails that convert, we dive into the big lessons and small details, giving you actionable takeaways in every episode.
Whether you're new to copywriting or a seasoned pro, we’ll help you decode their strategies, frameworks, and philosophies so you can apply them to your own work.
Tune in for bite-sized insights and expert analyses. Perfect for anyone looking to sharpen their skills and stay inspired in the ever-evolving world of copy.
show less
From mastering persuasive headlines to crafting emails that convert, we dive into the big lessons and small details, giving you actionable takeaways in every episode.
Whether you're new to copywriting or a seasoned pro, we’ll help you decode their strategies, frameworks, and philosophies so you can apply them to your own work.
Tune in for bite-sized insights and expert analyses. Perfect for anyone looking to sharpen their skills and stay inspired in the ever-evolving world of copy.
Information
| Author | Spilling the Tea |
| Organization | Spill the Tea |
| Categories | Society & Culture , Business , Education |
| Website | - |
| theylancey@gmail.com |
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