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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth...
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Transcribed
17 JUN 2024 · If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why.
Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.
The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees.
We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away.
View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_url
Thank you to our sponsors!
- Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo
- Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyow
- Listen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv
- Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Eleanor:
- http://www.safimedia.co/roundtable
- Instagram: https://www.instagram.com/eleanorbeaton
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
10 JUN 2024 · Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.
Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.
But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power!
She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches!
In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action.
View the transcript for this episode at: https://otter.ai/u/5n3bIqnb8yGt_nwkAiRkIYZDW4w?utm_source=copy_url
Thank you to our sponsor!
- FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen
Connect with Kelsey:
- Get an episode of 'The Warm Up' for free: https://unique-frost-816.myflodesk.com/h96k3n8n50
- https://cominguproses.co
- Instagram: https://instagram.com/cominguproses.co
Try Kajabi free for 30 days: https://ellenyin.com/kajabi
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
3 JUN 2024 · You may be overcomplicating your launches…
While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch.
She didn’t use any of the traditional methods during her launch to promote her offer, like ads, webinars, social media posts, or email blasts. All of her new buyers were referred by her network of clients, peers, and mentors.
Linda is a testament to why community is the greatest lifeline for your business, and in this case study, she details exactly how she supercharged word of mouth sales to enroll 98 members for a $3500 offer.
View the transcript for this episode at: https://otter.ai/u/CebrhCr66Sp3Ih3Tr-QyppCDbBk?utm_source=copy_url
Connect with Linda:
- QUIZ: What’s Your Visibility It-Factor? https://www.lindasidhu.com/quiz
- Magic Match Workshop: https://www.lindasidhu.com/magicmatch
- Instagram: https://www.instagram.com/iamlindasidhu/
- Facebook Group (Super Connected): https://www.facebook.com/groups/813848232379718
Links mentioned in the episode:
- Linda's quiz case study episode: https://link.chtbl.com/9i_s2XIR
- Hear more about her Mixermind: https://link.chtbl.com/xbfR6x4V
- Veronica Romney's Open House strategy: https://link.chtbl.com/rvhMPSCo
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
27 MAY 2024 · I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further our mission of championing women entrepreneurs.
View the transcript for this episode at: https://otter.ai/u/wzwYJr0dRqg1W0bOgw03ufS7WG0?utm_source=copy_url
Thank you to our sponsor!
- Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/
Links mentioned in the episode:
- Crowning Video: https://www.instagram.com/p/C6k2dqQuQDb/
- KATU Live Interview: https://katu.com/afternoon-live/special-guests/mrs-oregon-america-2024-ellen-yin
- Salem Reporter Interview: https://www.salemreporter.com/2024/05/14/salem-business-owner-named-mrs-oregon-america/?fbclid=IwZXh0bgNhZW0CMTEAAR0cDQR5pCq-JVcC0UOV7VDcNRkGBZh_aHKQThuXvMhaRyxvKm-1g9jiyPo_aem_Aft3RYJ3Qo59Q0D-cItR5tj_dztJRxIe-pvl9staLWFGWrHXjToazHbuIzUNZ0BjLcY5L7TvdTpI81HlDs4qhkjL
- Corvallis Gazette-Times: https://gazettetimes.com/news/local/corvallis-native-crowned-mrs-oregon-america/article_89e59ad6-162c-5d3c-9869-a66a4bee8d0d.html
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
20 MAY 2024 · As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur.
By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging.
Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts.
This reflection process is brilliant, let’s dig in.
View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_url
Thank you to our sponsors!
- Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/
- Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Kiri:
- https://www.corporate2contract.com/
- LinkedIn: https://www.linkedin.com/in/kirimohan/
- Instagram: https://www.instagram.com/thekirimohan/
- Her Balanced Hustle Podcast: https://link.chtbl.com/CtC
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
13 MAY 2024 · Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller.
Despite making 6-figures as a multi-passionate registered massage therapist, educator and consultant, Taylor didn’t feel like her finances were in a comfortable place. After taking a deep dive into her and her husband’s financial situation, she faced head-on the $65K in consumer debt they had accumulated.
In today’s case study, Taylor details how they leveraged a concept called multi-potentialism to monetize a wide range of skills and pay off nearly $70K of debt and interest combined in just 9 months, without burning out.
View the transcript for this episode at: https://otter.ai/u/v1o944jhm5H_NQu3Qs4w9dOCcdI?utm_source=copy_url
Thank you to our sponsors!
- Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/
- Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
- Get Taylor's free planner (and an exclusive masterclass) to get your life in order TODAY: https://tayloraller.myflodesk.com/cubicletoceo
Connect with Taylor:
- http://www.tayloraller.com
- Taylor's TEDx Talk: https://youtu.be/GewisshHBRc?si=CrSzU0M4HCCmvy20
Listen to our episode on entrepreneurship taxes with Kaitlyn Carlson: https://link.chtbl.com/7BuSVxwt
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
6 MAY 2024 · ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales.
Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying customers. Her strategy has led to 18% conversion rates and over $15,000 in revenue in the last 60 days alone!
Keenya walks us through each step of her chatbot automation sequence (including the exact wording of the messages sent) so you can skip the learning curve and hit the ground running with setting up your own automations.
Listen until the end to discover the types of content that trigger the most responses to initiate chatbot conversations, why Keenya doesn’t send fresh leads straight to paid offers, and an innovative way to leverage chatbots to stand out to brands for paid partnerships.
View the transcript for this episode at: https://otter.ai/u/l9NYgr-U8AJ_OsgYjLPfNj9JSh8?utm_source=copy_url
Thank you to our sponsors!
- Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo
- FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen
Connect with Keenya:
- 75 Hooks for Short Video Marketing: http://www.keenyakelly.com/75hooks
- Instagram: https://www.instagram.com/keenyakelly
- TikTok: https://www.tiktok.com/@keenyakelly
- YouTube: http://www.youtube.com/keenyakelly
- LinkedIn: https://www.linkedin.com/in/keenyakelly/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
29 APR 2024 · If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead.
It's very important to us to continue to create financially transparent content, and we are very proud of the advocacy work we've done over the last five years to contribute to that mission.
With these quarterly reviews we will share what's working in our business, what we've learned, and what we're celebrating. We are excited to be able to share a more zoomed out look at the business’ finances over the course of a whole year - while still providing insight from our biggest moments and favorite takeaways every 90 days!
Ready to dive into our Q1 2024 review? Let’s do it!
View the transcript for this episode at: https://otter.ai/u/UgTkT67ibkhOubfAXUNp5YV-zdk?utm_source=copy_url
Links mentioned in this episode:
- Our previous Income Report episodes: https://ellenyin.com/incomereport
- CU Denver episode: https://link.chtbl.com/zdLlD9Xi
- Student ran company, Goonsville: https://goonsvilleclothing.com/
- SXSW episode: https://link.chtbl.com/TjDOGQao
- Join the C-Suite: https://ellenyin.com/csuite
- Business Valuation episode teaser: https://link.chtbl.com/wVYzFuYy
- Kim Kaupe episode: https://link.chtbl.com/VBBg-PBZ
- Sign up for our newsletter: https://ellenyin.com
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Transcribed
24 APR 2024 · You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2
Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth.
Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite
View the transcript for this teaser at: https://docs.google.com/document/d/1FE27H28KeDkvLUGHpVEVjjnAvi0jhLQOd1t_d_AyY5U/edit?usp=sharing
Transcribed
22 APR 2024 · Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.
Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.
Mere months later, Elavi’s dessert butters were picked up by retailing giant Costco, AND they’re now on track to generate $1M this year!
It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco’s attention, and why this pivot 10Xed their revenue.
View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_url
Connect with Michelle:
- https://www.elavi.co
- IG: https://www.instagram.com/heyelavi
- IG: https://www.instagram.com/michellerazavi/
Listen to our SXSW episode: https://link.chtbl.com/TjDOGQao
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you.
- Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
- Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth...
show more
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
show less
Information
| Author | Colture Podcast Network |
| Organization | Colture Podcast Network |
| Categories | Entrepreneurship , Marketing , Careers |
| Website | www.spreaker.com |
| podcast@ellenyin.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
