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Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting,...
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Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
show less
7 OCT 2024 · In the latest episode, we discuss Conversion Rate Optimisation (CRO) with Journey Further's (https://www.journeyfurther.com) Head of Digital Experience Jon Crowder. Jon worked with Matt and Andrew at Sky, which we reminice a bit before we jump into the discussion points. The points covered in this podcast are:
- Are you going to Measurecamp London?
- How did you get started in Digital?
- How has GDPR impact your career?
- What is the purpose of CRO / testing program?
- What is the one thing most companies get wrong with their optimisation program?
We saw that this podcast was going very long and we were enjoying Jon's company so much, we asked Jon to come back for another recording. We have already recorded this one, and should get it out shortly.
This episode started with Jon asking to be on someone's podcast on LinkedIn. If you would like to join a discussion on the podcast, let Matt and Andrew know; we will see the possibilities for a future podcast. You can contact Matt and Andrew at: mailto:digitalafterdarkpodcast@gmail.com
9 SEP 2024 · In today's episode, Matt and Andrew explore Google's u-turn on the deprecation of 3rd party cookies and what does this mean in our industry. As part of the discussion, we start off discussing what are cookies, the difference between 1st party and 3rd party cookies, the difference between using a cookie and browser storage, what does the u-turn actually mean and two of Google's other initiatives (Manifest V3 and Google AI Overview).
After the session, Matt found a LinkedIn post that was relevant for this conversation: https://www.linkedin.com/posts/jonsuarezdavis_marketing-martech-data-activity-7232432383872897026-K97K?utm_source=share&utm_medium=DigitalAfterDark-Podcast
Stay to the end to explore a section of the podcast that got cut for some humorous reasons.
What are your thoughts on Google's decision not to deprecate 3rd party cookies and all things Google? Join the conversation in the comments section. And as always, you can contact Matt and Andrew at: https://gmail.com
11 AUG 2024 · In today's episode, Matt and Andrew explore "The Ethics in Data Collection", exploring how we looked at ethics at the start of our career to current. We felt this reflection is important as the UK are discussing the Data Protection and Digital Information Bill (DPDIB), which is currently in the House of Lords. You can find more information about the bill from the same website Andrew references in the episode: https://www.dqmgrc.com/blog/the-ultimate-guide-to-the-new-dpdi-data-protection-and-digital-information-bill
We then end discussing the Code of Ethics that started nearly a decade ago by the Digital Analytics Association (https://www.digitalanalyticsassociation.org/codeofethics) and if there should be a renewed push for Ethical data collection. Ultimately, if ethics does not play a part in our own career, it will be mandated by the government; shouldn't we get ahead of it while we still can?
Andrew then talks about attending a webinar that Simo Ahava presented called "10 Game Changing Uses for Chrome DevTools" where you can use Chrome Functionality without the need of extensions. You can watch the replay here: https://measuresummit.com/training/lunch-learn-replay What are your thoughts on the new DPDIB?
Do you believe it is a step in the right direction, or a step back? Join the conversation in the comments section. And as always, you can contact Matt and Andrew at: mailto:digitalafterdarkpodcast@gmail.com
19 JUN 2024 · Matt and Andrew discuss Adobe's WebSDK.
Topics covered are:
- What is WebSDK
- Summary of Results from implementing WebSDK
- Why WebSDK is important
- Our Approach for deploying it
- Our impression of the technology
- Noted benefits of WebSDK based on an implementation
Links from some of the topics we discussed:
- https://www.linkedin.com/posts/mattdoesdata_googlesheets-customfunctions-appsscript-activity-7199165581651046402-zb9v?utm_source=share&utm_medium=member_desktop
- https://www.linkedin.com/pulse/improving-cookie-persistence-using-reverse-proxy-gcp-matt-bentley-siube/?trackingId=xqvQiyqfFstf1Eo9yCcNOA%3D%3D
Any questions - https://gmail.com
16 MAY 2024 · Two mates getting together to talk about all things Digital. In the introductory episode of Digital After Dark, Matt and Andrew briefly introduce themselves and how we met. We then discuss Google Consent V2; from what it is to our thoughts regarding the rollout. Then Matt discusses the outcomes of his test of deploying Advance Google Consent V2 on Loop Horizon’s website and the impact on the data collection.
If you have any questions or suggestions of topics for Matt and Andrew to talk about, write to us at mailto:digitalafterdarkpodcast@gmail.com.
Links from the show: Simo Ahava Consent Mode V2 for Google Tags: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/
Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting,...
show more
Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
show less
Information
| Author | Digital After Dark |
| Organization | Andrew Gerhardt |
| Categories | Marketing , Careers , Technology |
| Website | - |
| digitalafterdark@outlook.com |
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