17 JUN 2024 · Join Dan Trinidad, Founder and CEO of Benchmark Data, as he dives deep into the crucial question every business faces: "What's my ROI?" Discover practical tips on how to optimize your marketing strategies, enhance process efficiency, and leverage software systems for better business outcomes. Whether you're a business owner, general manager, or an executive, this video will empower you with knowledge to understand and improve your return on investment across various marketing channels. Key Highlights:  - Understanding ROI in marketing and how to measure it effectively.  - Strategies for enhancing operational efficiency to boost ROI.  - Insights on integrating software solutions for optimal performance.

11 JUN 2024 · The modern customer journey has changed with the majority of decision-making, price matching, and quality assurance done online before even being in the store. Often times consumers are just using the internet to determine which location they will be purchasing or servicing their car based upon convenience and price. Convenience is a factor when determining price and will sway a customer’s decision. Learn how to get an advantage on your competition with these insights into the modern customer journey and how to position yourself for success.  When you are able to leverage convenience your customers will tend to choose you over competitors. This webinar will help you identify obstacles and barriers that are deterring your dealership from reaching your customers. We will help you reduce the customer effort needed to buy. Learn how to leverage convenience to give your customers a modern sales journey to establish trust and enable your company to stand out.

4 JUN 2024 · There is a lot of tech in your store. Learn about the tips and best practices for maximizing the return on new technology investments as well as getting the most bang for your buck out of existing technology. Implementing new systems and technologies can feel overwhelming for dealership management.There are a lot of tools out there to sell more cars and do more service but if you aren’t using them properly they are being squandered. There's risk involved with any kind of change and since there's an associated cost with new technologies, it can be difficult to maximize the ROI. This webinar will teach you how to obtain the best framework to go from launch to ROI as fast and efficient as possible That's why taking a methodical and battle-tested approach to new technology implementations is necessary to get the most out of your investments. This webinar will provide you with the framework and best practices for how to maximize ROI and accelerate time-to-value. Webinar Three Takeaways: - Accelerating time-to-value with new technologies at dealerships - Specific ways to structure training to accelerate employee adoption  - Standardize systems and processes in order to create the best strategies for company wide adoption of new technology

30 MAY 2024 · Join us for a compelling discussion with Jasen Rice, the founder and CEO of LotPop, as he shares invaluable insights into inventory management within the automotive industry. This interview delves into the nuances of inventory trends, economic impacts, and strategic advice for car dealerships striving to optimize their operations in today's ever-evolving market landscape.

23 MAY 2024 · As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Ensure a successful launch or ramp up your existing solution by learning the 5 biggest challenges to effective online retailing, identify the root cause of these challenges, and discover how to overcome them, profitably. Explore the strategies dealers are using to overcome these challenges in every aspect of their business, from their website to their marketing strategies to their sales team. Watch the video and you’ll learn, laugh, and leave with best practices to successfully integrate an online retailing solution and deliver a frictionless customer experience, online and offline.

14 MAY 2024 · Join Greg Gifford, the renowned SEO guru and Vice President of Search at SearchLab Digital, as he navigates the cutting-edge intersection of SEO and artificial intelligence in the automotive industry. This enlightening video unpacks the profound impact of Google's Search Generative Experience (SGE) on SEO strategies, specifically tailored for the unique challenges and opportunities faced by automotive dealerships.

9 MAY 2024 · Today’s consumer demands a high level of transparency and independent validation in the dealership experience, especially with the valuation of their trade-in. There’s significant friction in the appraisal process because consumers naturally feel that their vehicle is valued at the top of the market and dealers must set realistic expectations. On top of that, offering high levels of transparency and balancing profitability can be challenging. This session will provide specific tactics that enable you to be transparent and profitable.

2 MAY 2024 · It goes without saying that Generative AI has revolutionized the way businesses operate across various industries, and automotive is no exception. This groundbreaking technology is redefining the future of automotive dealerships by enhancing customer interactions, optimizing employee efficiency, and boosting overall profitability. Generative AI in Automotive is expanding daily so you don't want to get left behind.  Presenter: Derek Simonds, Numa

16 APR 2024 · Mike Dececco, Vice President of Business Development at Fullpath, talks to us about the emerging trend in automotive: CDPs. He reviews the value they provide in sales and service marketing and provides specific examples of how it can supercharge new sales as well as retention in your dealership.

9 APR 2024 · Who taught our sales managers how to lead? Who taught them how to develop and engage our millennial workforce? If your answer is, "They learned by watching the managers before them," you are right. However, what worked for Generation X is accelerating our revolving door in this competitive workforce marketplace. It's the perfect storm, we can't get anyone to apply to sell cars, and if we do get them, we can't get them to stay. We've all been saying this for years. We promote our top salespeople to be our sales managers, however, the competencies to sell a car are different from the ones to lead and manage people. It's not a newsflash that great companies have great leaders and managers. Just like it's our sales manager's job to develop our sales force, it's the dealer principal's and general manager's job to develop our sales managers. It's time we give our managers the tools and the knowledge necessary to deliver high-level results through people and give our organizations a sustainable competitive advantage. Turn your managers into leaders. Presenter: Jason Volny, DrivingSales