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What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run...
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What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run and optimize experiments, approach your funnel with a growth mindset, step by step plays for product onboarding and more. Plus we’ll bring you exclusive interviews with the best growth leaders out there so you can get hands on advice for running your own growth program. Catch a new episode of Growth every other Wednesday right here.
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Episodes & Posts
Episodes
Posts
22 NOV 2019 · With customer acquisition costs creeping up higher and higher, a new go-to-market strategy has emerged: product-led growth. In this episode, Matt sits down with Wes Bush – the guy who wrote the book on the subject. Together, Matt and Wes talk about the three things that have contributed to the popularity of product-led growth, examples of SaaS companies that have successfully implemented product-led growth tactics, and why you should think about adding a free trial to your current model. Want to hear Wes's advice for creating an onboarding experience that helps boost conversion? Listen to the full episode.
19 NOV 2019 · This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed "data queen" herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo.
Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science and how much it's all changed in just 20 years.
Lauren also shares her pro tips on how to structure data teams through periods of massive growth.
19 NOV 2019 · On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made."
No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on #Growth.
19 NOV 2019 · On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.
Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering.
Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.
19 NOV 2019 · When you’ve already unlocked growth in the enterprise, the only thing to do is to keep going upmarket, right? Wrong. So when Travis Kaufman's (VP of Product Growth at Gainsight) team noticed their data showed a huge drop off (read: huge potential) in the small business segment of their lead funnel, they decided to make their first attempt to go downmarket with a free offering. On this episode of Growth, learn how Travis and his team moved quickly, structured their downmarket experiment, chose the levers, got the rest of the company aligned behind them, and kicked off their journey downmarket.
19 NOV 2019 · On today's episode of Growth, Matt talks about all things activation with Thibault Imbert, Director of Growth for Adobe Creative Cloud. Thibault explains what activation looks like at Adobe – how they define it, set goals around it, and measure it (hint: it's not just about the quantitative).
Then Matt and Thibault take it a layer deeper and discuss a topic near and dear to Matt's heart – experimentation. Thibault shares his advice on how to come up with ideas to experiment and test against the activation metric, how his team thinks about leading vs. lagging indicators, and how they make sure they're not doing something that will hurt retention later down the funnel. Want to find out what Thibault says is his team's north star for activation? Listen to the full episode.
19 NOV 2019 · Looking to become a data-driven organization? Well, there's no silver bullet, but there are definitely some tricks that Dan Wolchonok, Head of Product and Analytics at Reforge, has picked up along the way. Before joining Reforge (an e-learning company that provides growth masterclasses for product and marketing pros), Dan was a founding member of HubSpot's sales product growth team, and later went on to form the company's product analytics team.
On today's episode of Growth, Matt throws his toughest data questions at Dan. They talk about how to approach historical data and data tracking, how to pick reporting tools, and who should own analytics. Then Matt and Dan go deeper and talk through the thing that separates the top one percent of the companies from the rest – good retention. To hear what Dan has to say about retention curves (and the best way to analyze them), listen to the full episode.
19 NOV 2019 · On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on this episode. Be sure to tune in.
19 NOV 2019 · We all want to build products that acquire users. But it's way easier said than done. Or is it? Yes, the marketplace is getting more crowded every day, making it challenging to find new opportunities for growth. But there are still companies that have managed to cut through the noise and win new customers. What's behind their success? On this episode, Matt digs in and shares five tried and true user acquisition strategies inspired by product role models like Dropbox, Zoom, Evernote, Google Analytics, Notion, and Superhuman.
19 NOV 2019 · It's the #1 question growth teams ask other growth teams: What's your process? Because maybe you're struggling to get your team onboard, or you're having a hard time keeping up with your projects and experiments, or something's not quite working, or maybe you just feel like you're not going fast enough. The good news? You're not alone. Everyone gets stuck. So on this episode of Growth, Matt shares a few ways to think about the growth process and useful tools to stay organized, plus he explains why buy-in is so critical and the process that Drift's growth team follows.
What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run...
show more
What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run and optimize experiments, approach your funnel with a growth mindset, step by step plays for product onboarding and more. Plus we’ll bring you exclusive interviews with the best growth leaders out there so you can get hands on advice for running your own growth program. Catch a new episode of Growth every other Wednesday right here.
show less
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