7 MAY 2024 · Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it. - How balancing both sides of the audience growth equation is important for successful audience growth. - Why creating great content is only as good as the strategy implemented to promote it. - Why focusing on intentional promotion strategies over organic social media growth is critical. - How creating remarkable content will set you apart and move the needle on audience buy-in. - Why getting out of your comfort zone and consistently delivering remarkable content can pay dividends for the growth of your business. SHOW LINKS: - DM me “BYBS” on Instagram (https://www.instagram.com/stephtaylor.co/) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

5 MAY 2024 · Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people. - Why building an email list is so important in business, rather than relying solely on social media or other platforms like Meetup. - How creating a valuable freebie to collect email addresses can not only boost your email list, but build it with the *right* people. - The importance of talking to your audience to understand their needs better. - 3 ways to create, grow and sustain a membership business model. SHOW LINKS: - Connect with Hannah at https://www.hannahsolmarie.com/ or on Instagram https://www.instagram.com/hannahsolmarie/ - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

2 MAY 2024 · It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to miss is your mindset—and so it's important to get your head in the right space. In today's episode, I'm sharing why mindset is important in a launch and 4 habits that you can adopt before your next one. - The importance of mindset when it comes to launching and how adopting better habits can lead to greater profits. - Why launching is a repeatable process and how embracing growth will give you valuable lessons for the future. - Why actually *doing* the things gives you confidence, not planning and overthinking the things. - The pitfalls of perfection and overwhelm and what it may be costing you. - How acknowledging fear and doubts can help you to shift your mindset and focus. SHOW LINKS: - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

30 APR 2024 · Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years. - How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with something new every time. - Why most of the time it's the small, often boring things that have the biggest impact (because there's no one magic pill that does it all). - Why trying to implement too many ideas at once can mean that you never finish any of them (or if you do, they're not the most effective at converting into sales). - The importance of mindset in business and how it can hold you back. - How understanding your daily habits will give you more insight into where you're going and why. SHOW LINKS: - Episode #800: The biggest takeaways from 800 episodes of this show (Part 1). DM me “800” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist for the next intake in June or visit http://stephtaylor.co/LM - Episode #630: 5 small things that make a big difference in building your online business. DM me “630” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - Episode #640: Ask Steph: When you have too many ideas, how do you decide which one to pursue? DM me “640” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - Episode #654: 7 things I needed to unlearn to grow my business to this level. DM me “654” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - Episode #686: 7 simple habits that can transform your business. DM me “686” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. school Let's be Instagram friends: https://instagram.com/stephtaylor.co

28 APR 2024 · This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners. - The most common reasons why people may be looking but not buying your offer (and it may not be what you think!). - Why creating content is still a super effective way to grow your audience and nurture them to be ready to buy from you. - How launching with a smaller audience can be very profitable and 5 ways you can make it even better. - Why not having enough time is more about what you're prioritising—and what you're not. - The 4 reasons why you may be struggling to make consistent sales in your business. SHOW LINKS: - Episode #474: 7 reasons people will look but not buy. Tune in to this episode https://listen.stephtaylor.co/474 . - Episode #517: 5 ways to make content creation less time-consuming. Check out the direct link https://listen.stephtaylor.co/517. - Episode #519: 5 things that matter more than audience size in your next launch. Find out more https://listen.stephtaylor.co/519. - Episode #560: How I prioritise my tasks and find time to take action on the things that matter. Listen to this episode https://listen.stephtaylor.co/560. - DM me “CC” on  Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments. - Episode #564: You're limiting your sales with these 5 common mistakes. Learn how to fix them https://listen.stephtaylor.co/564. Let's be Instagram friends: https://instagram.com/stephtaylor.co

25 APR 2024 · Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers. - The importance of choosing a niche that actually has money to spend. - Why being really clear about your messaging is essential to communicating exactly what you do and how you help your clients. - How demonstrating your expertise through thought leadership will help you to stand out within your industry. - How selling your offer is going to be different for lower price points vs higher price points. - Why sharing stories and testimonials can work really well when shared with the *right* people. SHOW LINKS: - DM me “CC” on  Instagram (https://www.instagram.com/stephtaylor.co/) or visit http://stephtaylor.co/cc to jump on the waitlist for when the doors to Conversion Campaigns open up again on 7th May for 3 days only. - DM me "BYBS" on Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/boost-your-brands-superfans to learn more. - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

23 APR 2024 · When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at. - Why giving away value does *not* equal sales and conversions and what you can focus on instead. - The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer. - How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation. SHOW LINKS: - Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

21 APR 2024 · I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch. - Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world. - How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready"). - Why trying to figure it all out before you start just doesn't work—you just need to...start. - Why reminding yourself that you can't plan for everything will help you navigate those unexpected challenges that pop up during a launch. SHOW LINKS: - DM me “CC” on Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments. - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

18 APR 2024 · The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised! - Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular. - Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them. - The importance of having a crystal clear message with obvious "points of difference" to others in your industry. - How using consistency to grow your audience over time means showing up—even when you don't feel like it. - Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead. SHOW LINKS: - DM me "785" on Instagram (https://www.instagram.com/stephtaylor.co/) and I'll instantly send you the direct link for this episode "Strategies for identifying your niche (+ 5 red flags if you’re off course)" - DM me "783" on Instagram (https://www.instagram.com/stephtaylor.co/) and I'll instantly send you the direct link for this episode "7 key questions to master your messaging and attract your ideal client" - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

16 APR 2024 · Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times. - Why diving into the "scary" zone can be so beneficial to your success and the value of learning from your failures. - Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit. - The harsh reality that not everything is going to be a shiny, sparkly squirrel, which means getting comfortable with the boring tasks of running a business. - How embracing your fears and doubts *is* the path to success because expanding your comfort zone (over and over again!) breeds confidence. And so much more... SHOW LINKS: - DM me “OLSM” on Instagram (https://www.instagram.com/stephtaylor.co/) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co