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Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's...
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Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand loyalty. Whether you're strategising for a global campaign or just looking to elevate your brand's content, we delve into the methodologies, tools, and best practices that can transform your marketing strategy. From the intricacies of storytelling and production techniques to decoding audience analytics and maximizing ROI, "In Focus" is designed for those who are eager to harness the full power of video. Stay ahead of the curve and keep your brand's content strategy in sharp focus. Subscribe now!
Find more gold here: https://jonesroadproductions.com/
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Find more gold here: https://jonesroadproductions.com/
Episodes & Posts
Episodes
Posts
16 JUN 2025 · Hi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed.
Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner or a content creator, you’ll get actionable tips to make every video count.
12 JUN 2025 · 🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing.
Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their video game.
Whether you're creating social media content or website videos, these tips will transform how you approach your opening shots.
Key takeaways:
• Why the first 4 shots matter more than ever
• Social media vs. website video strategies
• Real examples from different industries
• Simple techniques to hook viewers fastTime to master those crucial first moments!
🎬 #InFocus #VideoMarketing
28 MAY 2025 · Discover the proven connection between educational content and business growth. Learn how successful businesses use value-driven content to establish authority and convert viewers into customers.
Industry experts Ben and Tash from Jones Road Productions share their insights on creating content that builds lasting customer relationships.
This comprehensive podcast covers:
- Converting educational content into measurable sales
- Content marketing strategies for small to medium businesses
- Building brand authority through valuable content
- Balancing promotional and educational messaging
- Creating content your audience actually wants
- Real-world examples from real estate, construction, and retail sectors
Perfect for business owners, content creators, and marketing professionals looking to enhance their content strategy and build genuine audience connections.
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Contact us for personalized video marketing solutions:
https://jonesroadproductions.com/
25 MAR 2025 · We are back again with another episode! Dive into the real power of YouTube in 2025 with Ben and Tash from Jones Road Productions. We will break down why YouTube dominates the digital landscape, with shocking stats and insights about viewer behavior. Learn why this platform beats others for business growth, and why it's way more than just another social media channel. Perfect for business owners wondering if YouTube is worth their time (spoiler: it totally is). You'll never look at YouTube the same way again!
www.jonesroadproductions.com
22 JAN 2025 · Thrive in 25 etc etc. A quick catch up as we smash 2025 out the park! A year of big changes, yet to be revealed. Tik Tok got the boot but the Don has quickly gone into bat for the tech titans. Generative AI is getting scary good AND Tash only listens to podcasts in the car and at the gym, what gives?!
www.jonesroadproductions.com
5 DEC 2024 · Holy hecker, it's christmas time and the gift of In Focus keeps on giving. Catch these must do tips and tricks to elevate your business coming into 2025!
25 NOV 2024 · Today we are talking about our top 3 AI tools we use that to make our work life so much easier. It's not about replacing jobs or doing less work, but more about being efficient and finding ways we can make our content better.
Explicit
1 NOV 2024 · Beware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it can best suit your workflow. No jobs being replaced here, not yet anyway...
21 OCT 2024 · You'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!
14 OCT 2024 · How to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.
Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's...
show more
Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand loyalty. Whether you're strategising for a global campaign or just looking to elevate your brand's content, we delve into the methodologies, tools, and best practices that can transform your marketing strategy. From the intricacies of storytelling and production techniques to decoding audience analytics and maximizing ROI, "In Focus" is designed for those who are eager to harness the full power of video. Stay ahead of the curve and keep your brand's content strategy in sharp focus. Subscribe now!
Find more gold here: https://jonesroadproductions.com/
show less
Find more gold here: https://jonesroadproductions.com/
Information
| Author | Ben Masters |
| Organization | Ben Masters |
| Categories | Marketing , Entrepreneurship , How To |
| Website | jonesroadproductions.com |
| office@jonesroad.co.nz |
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