21 DEC 2021 · USING POLES TO INCREASE OPT-INS

20 DEC 2021 · Email split testing means testing the original version of your email (the control) against another version (the variation, or variant) where you have changed a single element, like an email subject line, a call to action (CTA) button, or a part of the design. As we said, split testing means changing just one element.

17 DEC 2021 · Follow these tips to craft a social media marketing strategy that'll help you convert your followers into customers.

15 DEC 2021 · Campaign optimization is the process a marketer takes to attempt to increase performance in different digital channels.

14 DEC 2021 · The analysis phase of a study is the phase after data collection, when the results are used to answer the original questions of the study.