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The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies...
show more
The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.
show less
New Construction Marketing Podcast For Agents
New Construction Marketing Podcast For Agents
Damon GreeneEpisodes & Posts
Episodes
Posts
13 AUG 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction and luxury new construction sales since 2020 from agents) at https://www.theiconicagent.com?utm_campaign=PodcastDescriptionSPK
In This Episode
✅ The 1.2M commission opportunity an agent almost overlooked
✅ Why “waiting for a buyer” is the wrong new construction strategy
✅ How to reverse-engineer your focus using community demand data
✅ The power of introducing yourself before your buyers show up
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the CheatCode to Predictably attract New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
Transcribed
15 JUL 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=SPKPodcastDesc
If you've ever wondered why your leads ghost you—or why that ad spend didn’t pay off immediately—this episode is your reality check. I lay it out clearly: lead gen is not a magic switch. It’s a long game built on consistency, trust, and strategy. If you’ve been treating lead gen like a last-ditch effort, you’ll want to hear this.
In This Episode:
✅ The #1 myth realtors believe about online leads
✅ Why most agents burn through their pipeline too fast
✅ The oil pipeline analogy that changes everything
✅ How your “non-buyers” could become your biggest profit source
✅ Why ignoring nurturing is silently killing your ROI
✅ The surprising buyer psychology shift agents keep missing
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
Transcribed
8 JUL 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=SPKPodcastDesc
In This Episode
✅ Why driving hours to communities might be hurting your income (and what to do instead)
✅ The hidden power of sales rep relationships that most agents ignore
✅ How knowing just one piece of data can transform your buyer pipeline
✅ Why agents keep missing deals by focusing on the wrong communities
✅ The mindset shift that turns you into the go-to new construction expert in your area
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
Transcribed
1 JUL 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
In This Episode
✅ Why visiting sales centers before bringing your clients changes everything
✅ How one $5,000 toilet could destroy your credibility (and what to do about it)
✅ The surprising reason on-site reps treat agents better than buyers
✅ How to position yourself as the expert buyers trust—even if they don’t buy today
✅ Why 87% of new construction sales depend on agent relationships, not builder marketing
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
Transcribed
Season 2 Episode#20 - You’re Wasting Time on the Wrong New Construction Projects—Here’s How to Fix I
24 JUN 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=SPKPodcastDesc
What if the key to selling more new construction wasn’t just about inventory or location—but about how you navigate builder reps, hidden inventory, and buyer expectations behind the scenes?
This episode pulls back the curtain on how agents in the field are winning faster and smarter—by becoming strategic connectors, not just order takers.
In This Episode
✅ What most agents miss when choosing where to focus their energy
✅ The power of relationships (and name-dropping) in speeding up response times
✅ Why only 30% of buyer leads purchase what they originally had interest in
✅ What “fuzzy slippers” have to do with your new construction marketing strategy
✅ How to be seen as the trusted advisor—not just the messenger
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
******
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
Transcribed
17 JUN 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=PodcastDescSPK
In this behind-the-scenes session from our New Construction Marketing Mastery event, we uncover a lesser-known strategy using condo conversions and standing inventory that realtors are using to earn full commissions—without waiting for a home to be built.
In This Episode
✅ Why one Florida law could mean faster commission checks for smart agents
✅ The 3 categories of new construction deals—and how to spot the ones that pay fast
✅ One myth about pre-construction that’s quietly killing your cash flow
✅ What every agent needs to know about “right now money” before they miss it
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
******
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the Cheat-Code to Predictably Attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
Transcribed
10 JUN 2025 · One overlooked conversation.
One broken relationship.
One quarter of a million dollars... gone.
In this episode, Damon and Nate share a real and raw behind-the-scenes breakdown of how skipping one simple habit cost Nate more than $250,000 in commission—and how to avoid making the same mistake.
In This Episode
✅ Why “lead gen” isn’t enough (even when it works)
✅ The silent killer of new construction deals most agents ignore
✅ How one sales director’s angry phone call exposed a massive oversight
✅ What happens when the builder’s team changes—and you’re not ready
✅ The right-now money agents miss when they rely only on automation
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
******
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
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#LearnRealEstate
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#RealEstateContent
Transcribed
3 JUN 2025 · https://docs.google.com/document/d/1Af0E24MAOfIZi7-d7j9dSzNVpZUoPNcb7MoGAhOKaKU/edit?usp=sharing (Make a Copy)
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=PodcastDescSPK
In this behind-the-scenes episode from our 3-day New Construction Marketing Mastery Workshop, we reveal a powerful AI prompt that helps agents craft persuasive narratives that stand out—and convert. No fluff. No guesswork. Just a smarter way to market new construction.
In This Episode
✅ Why most community descriptions fall flat (and how buyers really read them)
✅ The exact structure that feeds AI with what it needs to generate results
✅ How to combine URLs, lifestyle benefits, and builder data into one seamless message
✅ What “lazy mode” looks like—and why it still beats 90% of agents
✅ The mindset shift that makes your write-ups more persuasive than the builder’s own copy
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/(Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
Transcribed
28 MAY 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=SPKPodcastDesc
If you had to start from scratch — no audience, no leads, no brand — could you build a pipeline in just 3 hours a day using only AI, your old videos and free tools?
In this episode, I'm sharing the early results of a bold real estate marketing case study that leverages AI, viral content frameworks, and zero ad spend to generate new construction buyer leads and build a brand.
Whether you're part-time, burnt out, or just tired of guessing what to post… this episode gives you a front-row seat to a smarter way forward.
In This Episode
✅ Why AI isn’t optional anymore — and how it levels the playing field
✅ What happens when you stop copying agents… and start thinking like a marketer
✅ The two books every real estate content creator must read
✅ How to build momentum with short-form video (without filming anything new)
✅ Why agents who don’t adapt AI now will be invisible in 12 months
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
-------
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the Cheat Code to Predictably Attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State:https://www.theiconicagent.com/playbook
Transcribed
20 MAY 2025 · Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=SPKPodDesc
Not all communities are created equal.
In this live coaching session from our 3-Day New Construction Marketing Mastery event in Pompano Beach, you'll hear how one agent rethinks their entire approach to selecting a new construction community — and why your commission isn't always tied to price.
Before you choose where to market, make sure you’re not missing what really drives success.
In This Episode
✅ Why the most popular community might be the worst place to start
✅ How builder incentives can change your entire commission structure
✅ What agents get wrong about price points and profitability
✅ The “taking candy from a baby” approach that builds fast momentum
✅ A simple tool that reveals real demand before you run a single ad
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast https://www.theiconicagent.com/podcast
******
Follow The Iconic Agent On:
Youtube: https://www.youtube.com/@TheIconicAgent/
Instagram: https://www.instagram.com/theiconicagent
LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter)
Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community
Grab the Cheat Code to Predictably Attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook
The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies...
show more
The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.
show less
Information
| Author | Damon Greene |
| Organization | The Iconic Agent New Construction Marketing For Real Estate Agents |
| Categories | Marketing , Entrepreneurship , Careers |
| Website | www.theiconicagentpodcast.com |
| support@theiconicagent.com |
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