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Every franchise needs expert advice. So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you. Join franchising gurus to learn best practices in franchise sales, franchise...
show more
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
Enjoy!
show less
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
Enjoy!
The Advisory Board | Expert Franchising Advice for Franchise Leaders
The Advisory Board | Expert Franchising Advice for Franchise Leaders
Dave Hansen
Transcribed
29 OCT 2024 · Welcome to another episode of The Advisory Board Podcast, where we bring together the best minds in franchising to share real-world insights that help you build a successful franchise brand. Big thanks to our episode sponsor, ClientTether, for making today’s conversation possible!
In this episode, we had the pleasure of speaking with John Hewitt, a true legend in the world of franchising. John has spent 55 years in the industry, building not one but two of the top 100 franchise brands—Jackson Hewitt and Liberty Tax. Now leading Loyalty Brands, John is working towards creating a third household name with ventures in tax preparation, construction, and mobile grooming.
John shared his incredible journey, from starting at H&R Block in 1969 to becoming a trailblazer in computerizing tax returns and scaling franchise empires in both the U.S. and Canada. His experience offers unique insights into why some franchise brands thrive, while others fail. We dove into John’s three key reasons franchises often struggle:
Diluted Focus: Many business owners try to grow their franchise while still running their core business, leading to divided attention and suboptimal outcomes in both ventures.
Franchise Management Skills: Managing franchisees is vastly different from managing employees. Franchise owners are independent-minded and require a nuanced leadership approach.
Overly Burdensome Fees and Rules: Excessive fees and onerous regulations can crush a franchisee's ability to succeed. John stressed the importance of prioritizing “happy, successful franchisees” as the cornerstone of any thriving franchise system.
John's honesty was refreshing, as he advised budding franchisors to reconsider their ambitions unless they are fully aware of the financial, managerial, and strategic challenges ahead. With the sobering statistic that 80% of franchises started today won’t last a decade, John’s candid advice offered both a reality check and a roadmap for those determined to succeed.Tune in to hear John’s reflections, lessons learned, and invaluable advice on navigating the franchise world. And once again, thanks to ClientTether for sponsoring today’s insightful episode!
Transcribed
15 OCT 2024 · Welcome to another insightful episode of The Advisory Board Podcast! In today’s episode, Dave Hansen sits down with Paul Ebert, President of Two Maids and a leader at Home Franchise Concepts (HFC), to unpack actionable strategies that help franchise owners elevate their businesses. Paul, a finance-driven, tech-savvy leader, shares his expertise on improving franchise performance, growing AUV (average unit volume), and using data to shape success.
Paul and Dave dive deep into the ins and outs of running a modern franchise system, from maximizing territory potential to implementing cutting-edge technology. With 140 units and climbing, Two Maids has made significant strides in increasing AUV by honing in on territory management, customer retention, and personalized franchisee coaching. Paul also gives us a peek into HFC’s newest project: streamlining the customer experience by fully digitizing the journey—making it easier to book, reschedule, and manage services from your phone. This is a huge win for both franchisees and customers!
Paul also shares his approach to helping franchisees scale their businesses effectively, breaking down long-term goals into smaller, more manageable steps. By leveraging data and automating lead nurturing (thanks to the incredible support of ClientTether!), franchise owners can focus on growing their businesses without getting bogged down by day-to-day inefficiencies.
A big shout-out to ClientTether, the sponsor of today’s episode. Their lead nurturing and customer relationship management tools are game-changers in helping franchises boost their revenue and efficiency.
Tune in to discover more about the exciting developments in the franchise world and learn from Paul’s years of experience as he discusses real-world solutions for boosting franchise success! 🎧Catch you on the next episode!
Transcribed
8 OCT 2024 · In this lively episode of The Advisory Board Podcast, host Dave Hansen sits down with Chris Baker, President of Franchise Flippers, to discuss the pressing issue of the "Boomer Retirement Crisis" and its significant impact on franchising. Chris shares how nearly 60% of all franchises are currently owned by baby boomers, many of whom are nearing retirement, presenting both challenges and opportunities for the industry. The episode delves into the importance of succession planning, the growing number of franchise resales, and the need for proactive franchise strategies to navigate this "gray tsunami."Chris kicks off the conversation with a fun anecdote about how he lost his first job in the U.S. — thanks to a long-awaited $50 tip from none other than Bill Murray. From there, the episode transitions into more serious discussions on franchise resales, exploring how unplanned exits and non-renewals can damage brand equity. Chris explains the importance of helping franchisees exit gracefully and with dignity, which in turn preserves the health of the overall franchise system.The two also cover how new franchisees can inject fresh energy and raise average unit volume (AUV) after acquiring underperforming territories. The episode is filled with actionable advice for franchise owners and franchisors, like the importance of proper exit planning, using valuation data to set realistic expectations, and offering various resale strategies to franchisees. Dave and Chris emphasize that, with nearly half a million franchises needing to transition in the next 5-10 years, now is the time for brands to get ahead of the curve.Finally, a big thank you to our sponsor, ClientTether, for making this episode possible. If you're looking for ways to enhance your franchise's sales and operational efficiency, ClientTether's lead management and CRM solutions are here to help you scale successfully! Tune in to gain key insights on how to prepare your brand for the future and take actionable steps toward growth.
Transcribed
1 OCT 2024 · Welcome back to another insightful episode of The Advisory Board Podcast, where we bring you thought leadership and actionable advice from the world of franchising and business ownership! This episode is sponsored by ClientTether – thank you for supporting us!
Today’s episode features a conversation with the remarkable Jerry Akers, an expert in franchise ownership and succession planning. With over 20 years of multi-unit franchise experience (34+ Great Clips salons and multiple The Joint Chiropractic clinics), Jerry shares his journey and expertise on an often-overlooked but critical topic in franchising: succession planning and transitioning to the next generation.
Did you know that 60% of all franchise owners are Baby Boomers? What happens to those businesses when they retire or, in some cases, pass away unexpectedly? Jerry dives deep into this issue, explaining why franchise systems need to have a transition plan in place to avoid costly and chaotic disruptions. We cover the risks of not having a succession plan – from frozen bank accounts and stalled payrolls to the long-term impact on franchise value – and why it's crucial to prepare for the unexpected.
Jerry also shares his own experience of transitioning his Great Clips business to his children, showing how involving the next generation can not only protect the legacy but enhance the business by tapping into their tech-savvy skills and fresh perspectives. From building wealth to maintaining profitability, Jerry’s insights are invaluable for any franchise owner.
We then shift gears to explore how franchise brands can help their owners grow from single-unit operators to multi-unit owners. Jerry highlights the importance of education, mentoring, and creating pathways for franchisees to scale successfully. If you’re a franchisor or franchise owner looking to expand, this episode is packed with tips on how to develop a scalable growth strategy.
Whether you're a franchise veteran or just getting started, you won't want to miss Jerry’s stories, advice, and actionable insights on planning for the future. Tune in now to learn how you can secure your business legacy and scale to new heights!
Don't forget to check out Jerry's best-selling book, "Live It 2 Own It," for more franchise wisdom. And once again, a big thank you to ClientTether for sponsoring this episode. Happy listening!
Transcribed
24 SEP 2024 · Welcome back to another exciting episode of The Advisory Board Podcast, where we bring you the best insights from business leaders and franchise experts. Today, we have a special guest, Sean Bock, a franchising powerhouse known for scaling Drybar and now leading Pure Glow, a cutting-edge airbrush tanning brand.
In this episode, Sean shares his 20-year franchising journey, from his start as a corporate attorney at Cold Stone Creamery to becoming a key player in the beauty franchise world. We dive deep into Pure Glow’s mission to provide a "better for you" airbrush tanning solution with organic ingredients, tapping into the intersection of health and beauty.
A key focus of our conversation is on funding and capitalization in franchising, a timely topic given the current challenges in financing franchise purchases. Sean shares his experience navigating the often tricky process of securing capital, discussing how franchisors can best capitalize their brand and offer strong fundraising options to franchisees.
Some key takeaways include:
The importance of raising capital upfront to ensure the right executive team and growth infrastructure are in place.
How emerging brands like Pure Glow can leverage strategic investment to attract franchisees, particularly in competitive beauty markets.
The increasing role of private equity in franchising and why smart franchise management is becoming a game-changer for emerging brands.
We also discuss how crucial it is to be selective with your first 10 franchisees, building a strong foundation for future growth. Sean’s mantra: “Go slow to go fast” is a valuable reminder for emerging franchisors to invest in their system’s long-term success.
A huge thank you to our sponsor, ClientTether, for making this episode possible. ClientTether is a powerful CRM and franchise sales software, helping businesses streamline their processes and close deals faster.
Tune in for more insights from Sean Bock on how to capitalize, scale, and succeed in today’s competitive franchising world!
Transcribed
17 SEP 2024 · Welcome back to The Advisory Board Podcast, where we bring in experts from the business and franchising world to share insights that can boost profitability and efficiency in your franchise operations. Today's episode features a fascinating guest, Tommy Yionoulis, co-founder of OpsAnalytica, a cutting-edge SaaS platform that empowers franchises to pinpoint profitability issues in real time.
Before we dive into the meat of the conversation, we want to give a special shout-out to our sponsor, ClientTether.Thank you for supporting this episode and helping us connect with industry leaders.
In this episode, Tommy shares his unique journey from managing restaurants to becoming a stand-up comedian and ultimately co-founding a tech platform that merges his love for hospitality and data analytics. We explore how OpsAnalytica was born out of Tommy's experience with franchising and his innovative approach to solving operational challenges. He also shares how the platform helps franchises tackle three major profit killers: labor inefficiencies, material costs, and speed of service.
We delve into actionable strategies for managing labor costs in real time, optimizing processes, and maintaining accountability across your franchise operations. Tommy emphasizes the importance of consistency, the value of putting systems around tasks, and how even small, incremental improvements can significantly impact your bottom line.
Tommy's entertaining background as a comedian adds a fun twist to our discussion, making this episode as informative as it is engaging. If you're looking for a way to ensure operational excellence and drive profitability in your franchise, this episode is a must-listen.
Connect with Tommy on LinkedIn or check out OpsAnalytica to learn more about how his platform can transform your franchise operations.Thank you for tuning in, and thanks again to ClientTether for making this episode possible. Don't forget to subscribe for more expert insights on franchising and business success!
Transcribed
10 SEP 2024 · Welcome to another exciting episode of The Advisory Board Podcast, where we dive deep into franchising strategies that can boost your business success! Today's episode is sponsored by ClientTether, our go-to platform for lead management and customer engagement.
In this episode, Dave Hansen hosts Ryan Wimpey from TipTop K9, a successful dog training franchise that has rapidly grown to 19 units across the U.S. Ryan shares valuable insights into how exceptional brands like TipTop K9 scale their support systems and maintain operational excellence during expansion. From his innovative approach to franchisee training to his hands-on experience of running both corporate and franchise locations, Ryan highlights how investing in robust training and systems sets franchisees up for long-term success.
We also discuss their unique training model—combining two weeks of virtual training with six weeks of intensive, hands-on training at their Tulsa headquarters—and how this commitment has significantly reduced support calls and increased franchisee confidence. The episode touches on the importance of simplifying operations to avoid unnecessary complexities, and how TipTop K9 maintains consistency across locations with a centralized call center, billing, and scheduling system.
Ryan and Dave also explore the importance of aligning franchisees’ goals, offering both semi-absentee and multi-location ownership opportunities based on individual preferences. TipTop K9's coaching model—complete with operational and sales coaching, and detailed growth roadmaps—demonstrates how Ryan ensures his franchisees are not only growing but thriving.
Tune in to learn how TipTop K9’s blend of operational structure, personalized coaching, and simplified systems has allowed it to scale effectively while empowering franchisees to succeed!
Special thanks to ClientTether for sponsoring this episode. Their platform ensures your leads are never missed and helps businesses convert prospects faster, making it a must-have for growing franchises.
Transcribed
3 SEP 2024 · Welcome to another insightful episode of The Advisory Board Podcast, where we bring together industry experts to share their wisdom on building successful and thriving franchise brands. In today’s episode, we’re thrilled to welcome Karen Wenning from Suttle-Straus. Karen is a seasoned professional in franchising, with a deep understanding of marketing automation, brand compliance, and customer journey optimization.Episode Highlights:
- Customer Journey Insights: Karen dives into the importance of fully understanding the customer journey, emphasizing that many brands miss out by not mapping it out effectively. She explains how this lack of insight leads to marketing strategies that fail to resonate with the target audience, resulting in wasted resources. By adopting a multi-channel approach that maximizes customer touchpoints, brands can enhance engagement, speed up conversions, and ultimately build a loyal customer base. Karen shares specific examples and strategies that franchises can implement to create a seamless and effective customer journey.
- Blending Digital and Physical Marketing: In a world increasingly dominated by digital marketing, Karen highlights the ongoing relevance of physical marketing channels like direct mail. She explains how the integration of digital tools, such as QR codes and social media retargeting, with traditional direct mail can significantly boost the effectiveness of marketing campaigns. Karen introduces the concept of "direct mail on steroids," where digital and physical marketing efforts are synchronized to create a more immersive and impactful customer experience. Her insights into using big data to re-engage potential customers who have visited a website but did not convert offer a sophisticated approach to improving marketing ROI.
- Understanding Lifetime Value (LTV): Karen brings attention to the often-overlooked metric of lifetime value (LTV). She discusses how franchises can accurately calculate LTV to assess the true effectiveness of their marketing efforts. Understanding LTV allows brands to see beyond the immediate returns and focus on the long-term value of customer relationships. Karen provides actionable advice on how to convert one-time customers into repeat clients, thereby maximizing the return on marketing investments over time. She also touches on the importance of ongoing customer engagement and how it contributes to sustaining revenue growth.
- The Power of Brand Compliance: Karen addresses the critical issue of brand compliance, especially in the franchising sector where maintaining a consistent brand image is crucial. She explains how inconsistent branding across franchise locations can undermine brand equity and confuse customers. Karen offers practical solutions for franchises to enforce brand standards without restricting local operators' ability to adapt to their markets. By using brand portals and other tools, franchises can ensure that all marketing materials adhere to brand guidelines, which helps in building and sustaining customer trust across all locations.
A big thank you to our episode sponsor, ClientTether. Their comprehensive CRM and marketing automation tools are designed to support franchises in managing customer relationships and executing effective marketing strategies. Visithttps://www.clienttether.com to learn more about how they can help your franchise grow and thrive.In this episode, Karen Wenning shares her deep expertise, offering franchise owners and marketers practical tools and strategies to excel in a competitive marketplace. Whether you're managing an emerging brand or an established franchise, the insights Karen provides are invaluable for optimizing your marketing efforts and ensuring long-term success. Don't miss this opportunity to learn from one of the best in the business and take your franchise's marketing strategy to the next level!
Transcribed
27 AUG 2024 · Welcome back to another episode of The Advisory Board Podcast! Today, we dive deep into the world of SMS marketing with a special guest, Shane Murphy, the founder and CEO of Boostly, the leading SMS provider for the restaurant industry. Shane brings his decade-long expertise in franchising, marketing, and operations to the table, offering invaluable insights for businesses looking to level up their SMS marketing game.
In this episode, we tackle the complexities of SMS compliance, emphasizing the importance of the Telephone Consumer Protection Act (TCPA) and how businesses can navigate the rules to avoid costly fines. Shane shares expert advice on building a compliant and effective SMS marketing strategy that keeps your brand top-of-mind while staying within legal boundaries.
We also discuss innovative ways to drive engagement through text messaging, from gamified promotions to non-discount strategies that enhance customer loyalty. Shane highlights how creativity and personalization can significantly boost engagement, offering examples of brands sending out fun dad jokes or gamified messages to strengthen customer relationships.
Finally, we explore how businesses can measure the effectiveness of their SMS campaigns and adjust strategies for maximum ROI.
Thank you to ClientTether, our episode sponsor, for making this insightful conversation possible. If you’re in the franchising industry or simply looking to refine your SMS marketing approach, this episode is packed with actionable takeaways to help your business thrive.
Tune in, take notes, and let's boost your business through smarter SMS strategies!
Transcribed
20 AUG 2024 · Welcome to another exciting episode of The Advisory Board Podcast! This week, we're thrilled to be sponsored by ClientTether, a leading CRM and sales automation tool that helps franchise brands grow and manage their operations seamlessly. Big thanks to ClientTether for making this episode possible.
In today’s episode, we're joined by branding wizard Gary DeJesus, a seasoned expert with over 31 years of experience building strong, lasting brands in both the corporate world and the franchise space. Gary spent 18 years with Procter & Gamble before transitioning into the franchise sector, where he’s helped brands like CycleBar through his consulting firm, GDJ Branding.
Gary walks us through five crucial strategies for building an enduring franchise brand, starting with a deep dive into what he calls “brand fundamentals.” This isn’t just about logos and slogans—Gary explains how your brand's DNA, purpose, and differentiators should align with unmet market needs to create an authentic and powerful presence. We also explore his "OGSM" method—Objective, Goals, Strategy, and Measures—which simplifies your brand's path to success on a single page.
But it doesn’t stop there—Gary shares valuable insights on creating brand differentiation, focusing on unique aspects that can’t be claimed by anyone else. We also dig into the importance of customer experience and how pricing strategy plays into building your brand’s value proposition.
As Gary reminds us, branding without strategy is just art, and he’s here to help you understand how to integrate the right tactics with the right strategic foundation. By the end of this episode, you’ll have a clear sense of what it takes to elevate your franchise brand and ensure it stands the test of time.
If you’re looking for actionable strategies to build a strong franchise brand or are just passionate about marketing, this episode is packed with valuable advice you don’t want to miss!
Tune in, and don’t forget to like, subscribe, and share with others who might benefit from these branding insights!
Every franchise needs expert advice. So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you. Join franchising gurus to learn best practices in franchise sales, franchise...
show more
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
Enjoy!
show less
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
Enjoy!
Information
| Author | Dave Hansen |
| Organization | Dave Hansen |
| Categories | Business , Entrepreneurship , Technology |
| Website | www.spreaker.com |
| dave.hansen1@gmail.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
