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Juicy stories, marinated advice, and rare insights, sourced straight from the most interesting guests in direct response marketing.
26 MAY 2023 · George Banko, an email list manager for Oxford Club, joins the podcast to discuss:
[1:22] A new book in the works?
[8:04] The cool kid's handshake that rules the marketing playground.
[19:34] How to level up your career by pitching less and listening more.
[29:22] Would you wear socks, sandals, and cargo shorts to a black-tie event? That's how George and Keith feel about this common LinkedIn faux pas.
[33:14] Perfectionists, beware! Find out why, there's no such thing as a “The End” in the wild west of copywriting– just a never-ending quest to learn more.
30 APR 2023 · [2:29] The culinary origins behind a data scientist's "no sauce" recipe for crystal-clear copywriting feedback.
[3:37] The ultimate taboo when critiquing copywriters... and why the most popular feedback blueprint is like wiping your ass with someone else’s ear.
[4:02] Keith’s secret for cooking Tomahawk steak that everyone complains about.
[9:16] The masterful feedback strategy that ILLUSTRATES what exceptional copy looks like without demolishing a copywriter’s soul (Caution: use this advanced technique sparingly).
[18:31] The “verb illusion” AI uses to hoodwink humanity–shatter its hold, and emerge as Skynet’s daddy.
[23:54] The vital question you must ask yourself BEFORE using AI, and why ChatGPT will never be able to answer it.
[30:07] Alert! The privacy "afterthought" that could obliterate any NDA... or much worse.
[35:25] Safeguard your clients' classified intel like a pro, outclassing 99.7% of copywriters. Plus, the compelling reason John Doe should be every ChatGPT user's top client.
Juicy stories, marinated advice, and rare insights, sourced straight from the most interesting guests in direct response marketing.
Information
| Author | Keith Howard |
| Organization | Keith Howard |
| Categories | Marketing , Entrepreneurship |
| Website | - |
| bigkeith@keithmichaelhoward.com |
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