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Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it. Your host...
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The Marketer's Experience
The Marketer's Experience
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Episode 3 - Market Insight for Strategic Decision Making
3 SEP 2019 · Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms. Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework. -
Episode 2 - Strategies for Customer Valuation
20 AUG 2019 · Customers are the firm's core assets. Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth. -
Episode 1 - Building a Market Strategy
20 AUG 2019 · This podcast sets the foundation. It covers the marketing fundamentals for attracting, retraining and increasing customers and presents the guiding framework for implementing a market strategy.
Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it. Your host...
show moreInformation
Author | MXS |
Categories | Business |
Website | www.themxstudio.com |
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