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The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done. Shepard is...
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The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done.
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
show less
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
Episodes & Posts
Episodes
Posts
Transcribed
10 OCT 2026 · Ohio voted overwhelmingly for Donald Trump in 2024, yet recent polling cited in our analysis shows Sherrod Brown leading Jon Husted.
Why? In this episode of The Message Matters Briefing, we break down the communication strategies behind Ohio's U.S. Senate race.
We examine Brown's focus on working-class economic concerns, Husted's messaging around affordability and results, and the role of data centers, rising electric bills, and political advertising.
Using our six-part Message Architecture framework, we explore why having more policy positions doesn't necessarily produce a clearer political message.
Does a strong political environment guarantee effective communication?
Transcribed
9 OCT 2026 · Could Republicans lose a Senate race in Texas despite their longstanding political advantage?
In this episode of The Message Matters Briefing, we examine the political messaging battle between James Talarico and Ken Paxton and why having the stronger political environment doesn't necessarily mean having the stronger message.
Using our Message Matters framework, we score Talarico's message architecture 28/30 and Paxton's 19/30, examining how narrative clarity, voter psychology, campaign advertising, and political identity influence the effectiveness of their communication.
We also explore Donald Trump's influence, Republican campaign spending, and why attacking an opponent can sometimes make that opponent more memorable.
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done. Shepard is...
show more
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done.
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
show less
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
Information
| Author | Junction Consulting |
| Organization | Jay Shepard |
| Categories | Marketing |
| Website | - |
| - |
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