21 NOV 2024 · In this episode, I sit down and talk all things sales training & coaching with Fred Copestake, founder of Brindis, a specialist Sales Training & Coaching Consultancy.Â
With over 24 years experience in the L&D industry, and author of 3 insightful sales books, there isn’t much that Fred doesn’t know about helping sales professionals up their game and become better at helping their customers make better buying decisions. Â
We talk about his latest book ‘Ethical Selling’ which unpacks the key areas which lead to a win,win,win! A win for their customer, a win for their company and a win for their conscience. Â
This is an episode packed with sales stories, sales advice and a generous dose of humour.Â
Connect with Fred: LinkedIn: https://www.linkedin.com/in/fredcopestake/ Â
To get a copy of Fred’s book https://www.amazon.co.uk/dp/B0DLV59MLB?ref=cm_sw_r_ffobk_apan_dp_G3J3C2DRQ2XZ5R11JQKP_2&ref_=cm_sw_r_ffobk_apan_dp_G3J3C2DRQ2XZ5R11JQKP_2&social_share=cm_sw_r_ffobk_apan_dp_G3J3C2DRQ2XZ5R11JQKP_2&starsLeft=1&skipTwisterOG=1&bestFormat=true.
Want to benchmark your sales effectiveness? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.Â
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can https://calendly.com/salescadence/15min