Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode.  When it happens, we will get it to you as soon as possible!  We uncovered a relationship of factors that lead us to believe that this is not just another core update!  Breaking news, here on the EDGE! [00:02:24] The social media outcry regarding the November Google Core Algorithm updates [00:03:32] Ray: This is a tricky update due to the holiday season [00:05:28] Ray: How the Volatility Tools Work [00:06:39] Barnard: Does Dictionary site visibility increase = new entity knowledge? [00:09:08] Barnard: Completely new: core algorithm updates and knowledge graph update together [00:10:52] Barnard: 8% rise in the number Rich Elements [00:11:43] Increase in "People Also Search For" to 21% [00:12:34] BREAKING NEWS:  People Also Search For + Dictionary ranking spikes + Knowledge Graph Entity growth….Google’s more confident, folks! [00:14:57] Ray: Intense shifts can change because of current events [00:17:57] Words of advice from Ray and Barnard