5 Powerful Stages to Building a Franchise Brand That Lasts | Gary DeJesus
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
5 Powerful Stages to Building a Franchise Brand That Lasts | Gary DeJesus
This is an automatically generated transcript. Please note that complete accuracy is not guaranteed.
Description
Welcome to another exciting episode of The Advisory Board Podcast! This week, we're thrilled to be sponsored by ClientTether, a leading CRM and sales automation tool that helps franchise brands...
show moreIn today’s episode, we're joined by branding wizard Gary DeJesus, a seasoned expert with over 31 years of experience building strong, lasting brands in both the corporate world and the franchise space. Gary spent 18 years with Procter & Gamble before transitioning into the franchise sector, where he’s helped brands like CycleBar through his consulting firm, GDJ Branding.
Gary walks us through five crucial strategies for building an enduring franchise brand, starting with a deep dive into what he calls “brand fundamentals.” This isn’t just about logos and slogans—Gary explains how your brand's DNA, purpose, and differentiators should align with unmet market needs to create an authentic and powerful presence. We also explore his "OGSM" method—Objective, Goals, Strategy, and Measures—which simplifies your brand's path to success on a single page.
But it doesn’t stop there—Gary shares valuable insights on creating brand differentiation, focusing on unique aspects that can’t be claimed by anyone else. We also dig into the importance of customer experience and how pricing strategy plays into building your brand’s value proposition.
As Gary reminds us, branding without strategy is just art, and he’s here to help you understand how to integrate the right tactics with the right strategic foundation. By the end of this episode, you’ll have a clear sense of what it takes to elevate your franchise brand and ensure it stands the test of time.
If you’re looking for actionable strategies to build a strong franchise brand or are just passionate about marketing, this episode is packed with valuable advice you don’t want to miss!
Tune in, and don’t forget to like, subscribe, and share with others who might benefit from these branding insights!
Information
Author | Dave Hansen |
Organization | Dave Hansen |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company