638 Defining Your Ideal Client for Effective MSP Marketing
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Description
Revisiting Strategic Marketing PlanningWe kick things off by revisiting the concept of having a strategic marketing plan before executing tactics. Tim explains that most businesses get the sequencing wrong -...
show more- Analyze the demographics of your ideal clients - industries, roles/titles, company sizes, etc.
- Dig into the psychographics - their pain points, goals, aspirations, and the results they want.
- Evaluate if the market is viable by looking at size, buying power, accessibility, and growth potential.
- Influencers they follow
- YouTube channels they watch
- Podcasts they listen to
- Social media groups they're in
- Forums and online communities
- Email lists they subscribe to
- Associations, trade shows, and events they attend
- Define your ideal clients before executing marketing tactics
- Ask: Who do you love working with, who's most profitable, and who get the best results for?
- Analyze demographics, psychographics, and market viability to identify your target
- Use AI to research where your ideal clients congregate online and offline
- Focus your marketing efforts on the channels/platforms your target audience uses
Information
Author | Marvin Bee |
Website | - |
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