Hey folks, Uncle Marv here, coming to you live from IT Nation Secure in Orlando, Florida! In this episode, I had the pleasure of chatting with Raffael Marty, or Raffy as he's known, from ConnectWise. Raffy is the Vice President of Cybersecurity and has been with ConnectWise for three years. We dive deep into the world of cybersecurity, especially focusing on the MSP space. Rafi shares his journey from enterprise security to MSPs and highlights the subtle yet significant differences between the two. We discuss the importance of seamless product integration and automation in the MSP world. Raffy explains how ConnectWise is helping MSPs not only protect their clients but also grow their businesses through their Partner Program and various marketing initiatives. We also touch on the challenges of automating security responses and the balance between reducing false positives and maintaining effective security measures. One of the most exciting parts of our conversation is about the future of cybersecurity, including the role of AI and the emerging threat of deep fakes. Rafi shares some upcoming announcements from ConnectWise, including their new Security 360 capability, which aims to provide a unified dashboard view of security data from both ConnectWise and third-party products. This episode is packed with valuable insights for anyone in the IT and cybersecurity fields. Don't miss it!Key Takeaways: 

1. Raffael Marty’s Role: Raffael Marty, Vice President of Cybersecurity at ConnectWise, shares his journey from enterprise security to the MSP world.
2. MSP vs. Enterprise Security: Discussion on the differences and similarities between enterprise security and MSP security.
3. Product Integration and Automation: Importance of seamless integration and automation in MSP security products.
4. ConnectWise Partner Program: How ConnectWise supports MSPs in growing their businesses through marketing and co-selling initiatives.
5. Security 360: Introduction of ConnectWise’s new Security 360 capability for a unified security dashboard.
6. AI and Deep Fakes: The impact of AI on cybersecurity and the emerging threat of deep fakes.
7. Future of Cybersecurity: Insights into the evolving landscape of cybersecurity and the importance of staying updated with the latest technologies.

=== Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?One-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024