728: 5 Marketing Commandments Every MSP Needs to Know

Oct 22, 2024 · 53m 15s
728: 5 Marketing Commandments Every MSP Needs to Know
Description

Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss:  - The Marketing...

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Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss: 
  1. The Marketing Pendulum: Jennifer explains the concept of the "marketing pendulum" and why MSPs should avoid swinging to extremes in their marketing efforts.
  2. Overcoming the "Marketing Doesn't Work" Mindset: Learn practical strategies to shift your thinking and recognize the value of effective marketing.
  3. The Importance of Disqualifying Leads: Discover why it's crucial to identify and disqualify unqualified prospects early in the sales process.
  4. Solution Selling Best Practices: Gain insights into how to sell solutions rather than just features, focusing on solving customer problems.
  5. The Art of Discovery: Uncover techniques for conducting effective discovery calls and uncovering your prospects' true needs.
  6. Closing Techniques: Jennifer shares her perspective on closing deals naturally as a culmination of a well-executed sales process.
Throughout the episode, Jennifer emphasizes the importance of adopting a holistic approach to marketing and sales, viewing it as an essential part of serving your community and protecting businesses from cybersecurity threats.Websites and Links: === Show Information=== Music: 
  • Countdown: Fun Music, By original_soundtrack
  • Show Intro:  Upbeat & Fun Sports Rock Logo, By AlexanderRufire
  • License Code: 7X9F52DNML - Date: January 1st, 2024
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Author Marvin Bee
Organization Marvin Bee
Website -
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