Uncle Marv kicks off the episode with Aaron Kennedy, discussing his journey from MSP owner to ScalePad executive. Aaron shares his experiences selling an MSP in 2016, highlighting the importance of contracts and EBITDA in valuations. He then details his transition to Cognition 360, which was later acquired by ScalePad. The conversation shifts to the significance of data in managing MSPs. Aaron explains how tools like ScalePad help owners analyze agreement profitability, technician efficiency, and make informed decisions about growth and hiring. He emphasizes the need for historical data analysis to predict future performance and maintain service levels. In the second segment, Ryan Sigouin, ScalePad's Chief Revenue Officer, joins Uncle Marv. Ryan discusses ScalePad's recent acquisitions and the company's vision for integrating its various products. He reveals plans for a consolidated data platform that will streamline integrations across the MSP space, potentially revolutionizing how software companies interact within the industry. Ryan also sheds light on his role as CRO, explaining how it encompasses sales, marketing, revenue operations, and customer success. He stresses the importance of a cohesive approach to product-led and marketing-led growth, as well as customer retention and expansion. Websites and Links:

• ScalePad: https://www.scalepad.com/

People mentioned for shoutouts: 

• Brooke Lee (Director of Channel at ScalePad)
• Chris (ScalePad executive)
• Joel (ScalePad executive)

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

=== Music: 

• Show Intro:  Upbeat & Fun Sports Rock Logo, By AlexanderRufire
• License Code: 7X9F52DNML - Date: January 1st, 2024