When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.

- Why giving away value does *not* equal sales and conversions and what you can focus on instead.
- The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer.
- How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation.

SHOW LINKS:
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