In this episode, Matt and Jen discuss the concept of deserving success and how it impacts your life. They challenge you to reevaluate your beliefs about deserving luxuries and success, suggesting that many people unconsciously feel undeserving, which holds them back. They share a personal story of how they felt undeserving after business mistakes, leading to six months without travel, but later realized they deserved success, which led to a winning streak in their businesses and increased travel. They emphasize that feeling deserving is crucial for achieving goals, whether in fitness or finances. They also review a mindset exercise where clients list 100 personal desires, which helps them shift from feeling undeserving to expecting success.

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