My name is Content, and I am King
Content is why search began on the world wide web and all content must be produced. But do not think just any digital content will get you positioned correctly in the minds of your prospects and clients. As the legendary basketball coach, John Wooden said, “Don't mistake activity with achievement.”
Quality online content that gets results is based on a well thought-out strategy and is created using quality production. I strongly suggest using video for sharing your digital content. We have all heard the saying a picture is worth a thousand words, well Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words!
Consider a tiered video content production strategy
Tier 1 is your Brand Identity, it should be professional and broadcast ready.
Tier 2 is your Brand Voice, as a regular video blog.
Tier 3 is your Brand Reputation, it should be conversational and topic-driven like FB live or on the fly cell phone video.
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