Let’s PHATten up your digital marketing!!
Hello and welcome to Digital Marketing Today. How big, how powerful, how PHAT is your digital marketing footprint.
No, not f A T fat, PHAT phat.
PHAT is a hip hop acronym for Pretty, Hot and Tempting and that is exactly what our companies digital marketing, Pretty, Hot and Tempting. Whether it is a blog post, a Facebook Ad or an upbeat educational video...They must be helpful, useful, interesting at the least. People must be tempted to read, watch, click, like, share, refer, interact, sign up, call, buy! We here at Synclab Media agree with Rand Fishkin, the Founder, and CEO of MOZ, who wisely said, ‘The best way to sell something: Don’t sell anything, earn the awareness, respect, and trust of those who might buy.”
The way to earn the awareness, respect, and trust of those who might buy is to build a series of Progress-Based Digital Marketing impressions into your digital marketing strategy. Here is the way I see it, in fact, I wrote about it in my book, The Progress Challenge. All successful marketing, including Digital marketing, comes down to showing how we, our products and services offer what I call the six Ps of Progress. Pleasure, Peace of Mind, Profit, Prestige, Pain Avoidance, and Power. The more we successfully do this in our digital marketing, the PHATer, more attractive we become.

We would love to help you get PHAT, and if you think we might be able to, and you want to… Visit http://synclabmedia.com and be sure to sign up for the latest digital marketing info and be sure and subscribe on YouTube. I’m Dean Lindsay, thanks for watching Digital Marketing Today.