Franchise Sales Strategy | Broker & Franchisor FranDev Best Practices
Jun 16, 2020 ·
39m 40s
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Description
In this week's podcast, learn from a guru in the franchise development space, Red Boswell of International Franchise Professionals Group - IFPG. He shares FranDev best practices from a broker...
show more
In this week's podcast, learn from a guru in the franchise development space, Red Boswell of International Franchise Professionals Group - IFPG.
He shares FranDev best practices from a broker and a a Franchisor perspective, and we hone in on a few key points franchisors and brokers alike will want to pay attention to, including:
- How franchise development teams have to approach their prospecting differently
- Why franchise system leadership teams need to engage and create strong value to their franchisees to improve the validation process
- Why in-house Franchise Development teams need to develop strong relationships with their broker network and vice versa
- Why Franchise Brokers need to sell with a win-win-win in mind, or they won't last long
show less
He shares FranDev best practices from a broker and a a Franchisor perspective, and we hone in on a few key points franchisors and brokers alike will want to pay attention to, including:
- How franchise development teams have to approach their prospecting differently
- Why franchise system leadership teams need to engage and create strong value to their franchisees to improve the validation process
- Why in-house Franchise Development teams need to develop strong relationships with their broker network and vice versa
- Why Franchise Brokers need to sell with a win-win-win in mind, or they won't last long
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| Author | Dave Hansen |
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