Welcome to “DrivingSales Defining Leadership,” the podcast where we dig into the world of automotive dealership leadership. In this episode, “Dealership Excellence: Employee Certification Insights,” Bart Wilson and J.D. Mixon, with over 30 years of combined automotive retail experience, share how certifications can boost your dealership’s performance.

Every week, we chat about crucial topics like human capital management, improving processes, and what today’s workforce really wants in a career. Our mission is to help dealership professionals—from department managers to general managers—see why tailored certifications matter and how they can create a more engaged, competent, and successful team. 

Join us to get valuable insights, practical tips, and expert advice on building and implementing certification programs that fit your dealership’s unique style. Whether you’re aiming to enhance employee skills, improve retention, or drive more sales, this podcast is your go-to resource for achieving dealership excellence.

Chapters with Timestamps:
00:00  Introduction to Certifications
10:15  The Need for Customized Training
20:30  Building a Certification Program
30:45  Assessing Competency and Performance
40:00  Continuous Improvement and Scaling
50:15  Q&A and Listener Insights
 
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