How can focusing on strategy first streamline your marketing efforts and save you from common pitfalls?

Show Summary:
In this episode, I sit down with Sara Nay, COO of Duct Tape Marketing, to delve into the vital importance of strategy over tactics in marketing. We explore how a well-thought-out strategy before diving into marketing tactics can prevent wastage of resources and enhance success. Sara shares insights into finding your ideal client, crafting your message, and setting up a foundational marketing strategy that allows for greater efficiency and effectiveness.

Takeaways:

• Start with strategy before tactics to avoid unnecessary expenditure and enhance marketing effectiveness.
• Understanding your target market deeply is crucial for effective messaging and campaign targeting.
• A well-defined customer journey is essential for converting and retaining clients.
• Regularly review and adjust your strategy based on performance metrics and feedback.

About Sara Nay

Sara is the COO of Duct Tape Marketing and has spent the last twelve years working with agencies and consultancies, helping them build recurring revenue streams as well as systems and processes that enable them to scale.

==================================================================Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached.

After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team.

Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!

Website - https://www.yourcharlesalexander.com/
Create Your 4 Day Work Week in 90 Days or Less - https://www.yourcharlesalexander.com/4-day-work-week
Start Now Quit Later Book -  https://a.co/d/3xPW1Hs
Explainer Videos for Your Business - https://www.yourcharlesalexander.com/videopackages
LinkedIn - https://www.linkedin.com/in/yourcharlesalexander/
Instagram - https://www.instagram.com/yourcharlesalexander/
YouTube - https://www.youtube.com/yourcharlesalexander