Killer Branding Strategies That Work - with Jed Morley
Jun 3, 2020 ·
43m 16s
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Description
Franchises and businesses looking for some expert advice on how to create a powerful branding strategy will want to check out this episode with Jed Morley In this episode of...
show more
Franchises and businesses looking for some expert advice on how to create a powerful branding strategy will want to check out this episode with Jed Morley
In this episode of The Advisory Board Podcast, Jed shares decades of experience regarding:
- how to extract your brand story from your clients and personnel
- how to live your brand story and the consequences of not doing so
- how to codify brand behaviors to enforce brand as part of your culture
- how to create alignment across franchise systems or other multi-location businesses
- how to nail your brand promise and use it as your guiding beacon for all messaging strategy.
Enjoy!
show less
In this episode of The Advisory Board Podcast, Jed shares decades of experience regarding:
- how to extract your brand story from your clients and personnel
- how to live your brand story and the consequences of not doing so
- how to codify brand behaviors to enforce brand as part of your culture
- how to create alignment across franchise systems or other multi-location businesses
- how to nail your brand promise and use it as your guiding beacon for all messaging strategy.
Enjoy!
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| Author | Dave Hansen |
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